Carol Watson named president of Advertising Women of New York

(June 11, 2012) Advertising Women of New York (AWNY), the leading association for women in the advertising, marketing, media, digital, promotion and public relations industries, has announced that Carol Watson, president of Tangerine-Watson, is the association's 55th president.

The appointment comes as AWNY gears up for its 100th year celebration, slated for October 4. "It's a pivotal time in AWNY's evolution," Watson said, adding that she looks forward to building on the momentum established by the organization's outgoing president, Karen List.

Watson, who most recently was AWNY's Vice President, is credited with creating the organization's "Changing the Game" awards, which honor innovative and entrepreneurial risk takers. She also recently led the committee's "2012 x 2012" membership drive initiative.

Watson is the founder of Tangerine-Watson, a national executive search consultancy specializing in sourcing and retaining African American, Hispanic and Asian advertising/marketing talent, in 2006. She began her career at Bates advertising agency, and later worked at Essence Magazine, The New York Times, and also served as publisher of Vibe magazine.

Along with Watson's appointment, four new members were named to the AWNY board of directors: Sarah Kim Baehr, SVP, Digital Director, Carat; Carryl Pierre -- Drews, VP, Strategic Marketing -- USA Network, Cloo and UniHD, NBC Universal; Jill Montaigne, President, Original Spark; and Sheri Reagan, VP, Business Affairs, Global Marketing Partnerships, American Express.

The new, 18-member board was installed at a leadership luncheon, sponsored by Facebook, which was held at the New York Hilton last week.

Key goals for AWNY moving forward include growing membership, expanding and developing programs beyond events, as well as establishing chapters outside of New York. AWNY currently has 1,700 members.

The following members will continue to serve on the AWNY board:

Melissa Goidel, VP Sales, Brand.net -- Vice President
Amy Wilkins, SVP, Publisher, Martha Stewart Weddings -- Vice President
Cyndi April, SVP, Group Account Director, TargetCast tcm -- Treasurer
Carey Witmer, EVP, President, Meredith Parents Network -- Assistant Treasurer
Diana Bald, SVP, Director of Marketing, ID Media -- Recording Secretary
Sheila Buckley, Global Chief Revenue Officer, Vibrant Media -- Corresponding Secretary

Directors:
Allison Arden, VP, Publisher, Advertising Age
Christa Babcock, Senior Global Marketing Manager, Zinio
Rachel Honig, COO, G.S. Schwartz & Co.
Joan Sheridan LaBarge, VP, Group Publisher, Working Mother Media
Rosemarie Ryan, CEO/Co -- Founder, Co:Collective
Liz Schroeder, Executive Director, AWNY
About Advertising Women of New York (AWNY)

AWNY, founded in 1912 as the first women's association in the communications industry, today boasts a membership of more than 1,700 dynamic and influential women and men representing the advertising, marketing, media, digital, promotion and public relations fields. Its mission is to provide a forum for personal and professional growth, to serve as a catalyst for the advancement of women in the communications field and to promote and support philanthropic endeavors through the AWNY Foundation. For further information, visit http://www.awny.org.
 

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