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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Interactive One partners with Southwest Airlines, T.G.I. Fridays for Black Music Month

(June 8, 2011) Interactive One, LLC, the largest online media company serving Black Americans, presents its 2011 Black Music Month celebration. The program theme "It's All Black Music!" references the global influence of Black music on a variety of genres.  The initiative, in partnership with sister companies Digital Radio One and TVOneOnline.com, will turn the spotlight on emerging and legendary artists as well as notables in the music business industry.

TheUrbanDaily.com, Interactive One's pop culture property, will power the content for "It's All Black Music!".  Fresh editorial will roll out through the month of June and will include a countdown of movie soundtracks, profiles of one-hit-wonders, guest blog posts by music-related celebrities and a timeline of significant moments in Black music history.

"To celebrate Black music is to celebrate all music, and with the support of our dedicated sponsors, we are bridging generations and highlighting the best and brightest musicians, executives and moments in Black music industry," said Smokey D. Fontaine, Chief Content Officer for Interactive One.  "We're reaching our audience online, on their mobile devices and at events with a multi-layered content experience."

Sponsorship partners for "It's All Black Music!" include the airline industry's largest U.S. carrier Southwest Airlines, and casual dining restaurant group T.G.I. Friday's.  Southwest Airlines is sponsoring several content pieces including "100 Rewarding Moments in Black Music," "One-Hit-Wonder Wednesdays" and "Flashback Fridays."

"The significance of Southwest Airlines' and T.G.I. Friday's support is immeasurable," said Keith Bowen, Chief Revenue Officer for Interactive One.  "Thanks to their sponsorship, more people will have more access to Black music and its influence on genres across the musical landscape, and we're thrilled to have them celebrating alongside us."

The "It's All Black Music!" program is designed to engage consumers on TheUrbanDaily.com and beyond. Interactive One has partnered with geolocation service foursquare in support of "It's All Black Music!". Readers who follow TheUrbanDaily.com on foursquare at www.foursquare.com/theurbandaily can earn an "It's All Black Music!" badge by checking into at least three locations where great moments in Black music history occurred, such as The Apollo Theater in Harlem or John Coltrane's birthplace in North Carolina. All badge holders during the month of June will be automatically entered to win prizes.

"By joining forces with Interactive One, we're helping them engage one of the largest Black audiences on the Web in a new way," said Tristan Walker, Director of Business Development for foursquare. "We're excited to partner with Interactive One in celebration of Black Music Month and look forward to introducing some of our 9.5 million users to the vast influence of Black music."

Each weekday throughout Black Music Month, a trivia question will challenge readers' knowledge of little known facts about Black music. By texting his or her answer to 77000, the submitter of each answer will be automatically entered to win a daily prize.  In addition, the "Flashback Fridays" feature will ask music lovers to send in pictures of themselves at a concert or with artists for a chance to see their Black music moment in the "Hip Pic of the Day" photo collection at TheUrbanDaily.com.

"It's All Black Music!" will feature new content daily and will run throughout the month of June at www.ItsAllBlackMusic.com.

Four A's Media Policy Committee meets with broadcasters on 'No Urban Dictates'

Black TV Ratings for Week of May 23 - June 6 NBA Finals return ABC to dominance among black TV viewers

OwensMorris Communications expands practice as Merge Consumer Marketing

Black Enterprise magazine names Burrell ad agency of the year

AOL names Lateef Sarnor head advertising strategy for BlackVoices.com

NAMD honors Prime Access CEO Howard Buford with Moss Kendrix Award

Oprah leaves daytime airwaves with the largest audience in show's history

Black TV Ratings for Week of May 16 - 22 ABC's 'Dancing' gives network big sway with black viewers during month of May

Black Cable TV Ratings for Week of May 16 - 22 Chicago Bulls, Miami Heat playoff series topped black cable viewing

New BET research study unveils African-Americans' movie-going preferences

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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