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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Gwen Robinson joins IMAGES USA as director of public relations

(June 9, 2011) IMAGES USA has named veteran PR practitioner Gwen Robinson, Director of Public Relations.  Robinson will be responsible for developing public relations strategies for agency clients, working with the new business development team to identify and secure new opportunities and she will manage the internal public relations team.

"IMAGES USA is fortunate to have a professional with Gwen's experience and expertise join our staff," said Bob McNeil, president and CEO of IMAGES USA.  "Given the current economic climate and the daily evolution of social media, we find more of our clients are requesting public relations support and it's crucial that the agency be able to deliver that discipline at a senior level.  Gwen has a proven track record of delivering creative and innovative programs with quantifiable metrics and we are fortunate to have her aboard."

For more than 16 years, Robinson managed the day-to day account for Coca-Cola North America.  Her company, Robinson McNia Public Relations, Inc. was also the agency of record for Carson Products Company's family of brands and she was tapped to manage media relations for the acquisition of Johnson Products Company from Proctor and Gamble, garnering record breaking impressions.  Robinson has a wealth of experience in public affairs, public and media relations, community relations, event planning and activation as well as crisis communications.

"It's a pleasure to work with Bob and the entire IMAGES USA team" said Robinson.  "I welcome the opportunity to elevate the integration of the public relations discipline for existing agency client services  and working with the new business development team to bring in new clients.  I am excited to be here and I am grateful for the vote of confidence the IMAGES USA team has placed in me."

Robinson holds a M.A. degree from the University of Michigan at Ann Arbor and a B.S. from Savannah State University.

Four A's Media Policy Committee meets with broadcasters on 'No Urban Dictates'

Black TV Ratings for Week of May 23 - June 6 NBA Finals return ABC to dominance among black TV viewers

OwensMorris Communications expands practice as Merge Consumer Marketing

Black Enterprise magazine names Burrell ad agency of the year

AOL names Lateef Sarnor head advertising strategy for BlackVoices.com

NAMD honors Prime Access CEO Howard Buford with Moss Kendrix Award

Oprah leaves daytime airwaves with the largest audience in show's history

Black TV Ratings for Week of May 16 - 22 ABC's 'Dancing' gives network big sway with black viewers during month of May

Black Cable TV Ratings for Week of May 16 - 22 Chicago Bulls, Miami Heat playoff series topped black cable viewing

New BET research study unveils African-Americans' movie-going preferences

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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