HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via
e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com

Four A's Media Policy Committee meets with broadcasters on 'No Urban Dictates'

(June 8, 2011) In an effort to eliminate what it deemed were discriminatory practices on the part of advertisers, the Federal Communications Commission introduced regulations that requires radio and TV stations to include declarative language in their ad contracts that state neither the advertiser nor the station was engaging in advertising redlining.

Known as "No Urban Dictates" and "No Hispanic Dictates," the pattern of not including stations in advertising buys based on the ethnicity of their audiences has been proven and decried by the industry for decades. The FCC regulation seeks to address the practice with the only remedy available to the commission -- make advertisers declare in writing that they are not discriminating.

Since the regulation went into effect, advertising and media buying agencies have been airing complaints for being held accountable by the FCC for practices that they say are beyond the agency's jurisdiction. However, the new requirements have produced at least one new opportunity that had not taken place prior to their passage -- a first-time meeting of those on both side of the issue.

Last week the American Association of Advertising Agencies (The 4A's) hosted a gathering with the Rev. Jesse Jackson, chairman and founder of the Rainbow PUSH Coalition and FCC Commissioner Robert McDowell. Participants included Radio One chairman Alfred Liggins, Inner City Broadcasting Co. COO Charles Warfield, Emmis SVP Alexandra Cameron, and Spotset Radio Network CEO Howard Robertson. Four A's CEO Nancy Hill and EVP Mike Donahue were joined by 15 members of the Media Policy Committee -- primarily media agency  CEO's.

Sherman Kizart, managing director of Kizart Media Partners, said that the meeting was productive, and that the agencies agreed to work on a policy statement addressing the FCC regulation and to offer a series of best practices addressing No Urban/Hispanic Dictates. The parties are planning to meet again during the summer.


RECENT STORIES
OwensMorris Communications expands practice as Merge Consumer Marketing

Black Enterprise magazine names Burrell ad agency of the year

AOL names Lateef Sarnor head advertising strategy for BlackVoices.com

NAMD honors Prime Access CEO Howard Buford with Moss Kendrix Award

Oprah leaves daytime airwaves with the largest audience in show's history

Black TV Ratings for Week of May 16 - 22 ABC's 'Dancing' gives network big sway with black viewers during month of May

Black Cable TV Ratings for Week of May 16 - 22 Chicago Bulls, Miami Heat playoff series topped black cable viewing

New BET research study unveils African-Americans' movie-going preferences

Tom Joyner's HBCUsOnline.com adds FAMU and Tennessee State as partners

Earvin 'Magic' Johnson reportedly making moves on Inner City Broadcasting

Click here for more recent news stories and our news archive

 


 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________