Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
A's Media Policy Committee meets with broadcasters on 'No Urban
(June 8, 2011) In an effort to eliminate what it deemed were
discriminatory practices on the part of advertisers, the Federal
Communications Commission introduced regulations that requires radio and
TV stations to include declarative language in their ad contracts that
state neither the advertiser nor the station was engaging in advertising
Known as "No Urban Dictates" and "No Hispanic Dictates," the pattern of
not including stations in advertising buys based on the ethnicity of
their audiences has been proven and decried by the industry for decades.
The FCC regulation seeks to address the practice with the only remedy
available to the commission -- make advertisers declare in writing that
they are not discriminating.
Since the regulation
effect, advertising and media buying agencies have been airing
complaints for being held accountable by the FCC for practices that they
say are beyond the agency's jurisdiction. However, the new requirements
have produced at least one new opportunity that had not taken place
prior to their passage -- a first-time meeting of those on both side of
Last week the American Association of Advertising Agencies (The 4A's)
hosted a gathering with the Rev. Jesse Jackson, chairman and founder of
the Rainbow PUSH Coalition and FCC Commissioner Robert McDowell.
Participants included Radio One chairman Alfred Liggins, Inner City
Broadcasting Co. COO Charles Warfield, Emmis SVP Alexandra Cameron, and
Spotset Radio Network CEO Howard Robertson. Four A's CEO Nancy Hill and
EVP Mike Donahue were joined by 15 members of the Media Policy Committee
-- primarily media agency CEO's.
Sherman Kizart, managing director of Kizart Media Partners, said that
the meeting was productive, and that the agencies agreed to work on a
policy statement addressing the FCC regulation and to offer a series of
best practices addressing No Urban/Hispanic Dictates. The parties are
planning to meet again during the summer.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...