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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

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Black Enterprise magazine names Burrell ad agency of the year

(June 7, 2011) Black Enterprise magazine has named Burrell Communications (www.burrell.com) its 2011 Advertising Agency of the Year, honoring the agency for its industry-wide leadership, excellent client services and innovative delivery of positive images and messages to the African American community.

Burrell was honored in the magazine's BE100s issue, an annual listing of the nation's largest black-owned businesses, now available in print and online. The award comes at an exciting time for Burrell, as 2011 marks the agency's 40th Anniversary. Continued investments in growth and innovation have yielded recent new business assignments for the agency, including African American Agency of Record assignments for Comcast and SuperValu.

"We are extremely honored to be named Black Enterprise's 2011 Advertising Agency of the Year," said McGhee Williams Osse, Co-CEO of Burrell. "This award has special meaning to us this year, as we celebrate a 40-year legacy of reflecting positive images of our people and our communities in pop culture."

Burrell co-CEOs Fay Ferguson and McGhee Williams Osse, who took over the reins of the agency in 2004, are lauded by the magazine for continuing the legacy of Burrell founder Tom Burrell and implementing a strategic vision that is propelling the agency forward. Highlights include hiring Lewis Williams as chief creative officer, hiring Don Moore as chief digital officer, and emphasizing research and consumer insights. As a result of Ferguson and Williams Osse's leadership, Burrell has added more than 20 new clients since 2006 and now brings in $21 million in yearly revenues.

"We chose Burrell Communications as our 2011 Advertising Agency of the Year for its outstanding creative collaboration, proprietary research and digital technology," said Black Enterprise Editorial Director Sonia Alleyne. "We are also continuously impressed by the agency's true commitment to creating positive and realistic messages about African Americans in the media."


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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