Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Black Enterprise magazine names Burrell ad agency of the year
(June 7, 2011) Black Enterprise magazine has named Burrell
Communications (www.burrell.com) its 2011 Advertising Agency of the
Year, honoring the agency for its industry-wide leadership, excellent
client services and innovative delivery of positive images and messages
to the African American community.
Burrell was honored in the magazine's BE100s issue, an annual listing of
the nation's largest black-owned businesses, now available in print and
online. The award comes at an exciting time for Burrell, as 2011 marks
the agency's 40th Anniversary. Continued investments in growth and
innovation have yielded recent new business assignments for the agency,
including African American Agency of Record assignments for Comcast and
"We are extremely honored to be named Black Enterprise's 2011
Advertising Agency of the Year," said McGhee Williams Osse, Co-CEO of
Burrell. "This award has special meaning to us this year, as we
celebrate a 40-year legacy of reflecting positive images of our people
and our communities in pop culture."
Burrell co-CEOs Fay Ferguson and McGhee Williams Osse, who took over the
reins of the agency in 2004, are lauded by the magazine for continuing
the legacy of Burrell founder Tom Burrell and implementing a strategic
vision that is propelling the agency forward. Highlights include hiring
Lewis Williams as chief creative officer, hiring Don Moore as chief
digital officer, and emphasizing research and consumer insights. As a
result of Ferguson and Williams Osse's leadership, Burrell has added
more than 20 new clients since 2006 and now brings in $21 million in
"We chose Burrell Communications as our 2011 Advertising Agency of the
Year for its outstanding creative collaboration, proprietary research
and digital technology," said Black Enterprise Editorial Director Sonia
Alleyne. "We are also continuously impressed by the agency's true
commitment to creating positive and realistic messages about African
Americans in the media."
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...