Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
OwensMorris Communications expands practice as Merge Consumer Marketing
7, 2011) Chicago-based OwensMorris Communications has announced the
launch of an expanded practice to include segmented lifestyle and
lifestage marketing. With this change comes a new name, Merge Consumer
"We're expanding our practice to include an emerging consumer
marketplace," said Faith Morris, (above) Chief Executive Officer and
Chief Strategist, Merge Consumer Marketing. "More Americans than ever
before are merging with other cultures, creating new mindsets on how
they perceive, purchase and engage with brands based on where they live,
who they love, and with whom and how they socialize. Being brand
champions who use consumer insights to reach beyond ethnicity to address
the ways people interact and respond in this new blended society is
pivotal. It's life marketing which helps us to reach, connect and
motivate the target audience based on what's most important to them and
Hello Merge. "We know consumers have choice, but framing their
preferences to create and sustain loyalty to our clients' brands is a
science that requires stepping outside the traditional lines and
creating new strategic approaches that resonate and deliver," added
Morris. "Our clients benefit from us stirring things up a bit and
finding innovative ways to effectively reach the consumer."
Merge team, assembled by Morris has been further strengthened by the
addition of Kevin Williams (left) as Executive Vice President and Chief
Marketing Officer. Williams solidifies the agency's experience in
developing and implementing strategies for clients in a blended consumer
environment. His career spans developing marketing campaigns to engage
consumers globally for Coca-Cola's PowerAde brand to marketing
automotive brands such as BMW and tourism destinations such as Bermuda.
Williams led the marketing to reach and motivate the black population
for the 2010 US Census, which drove record participation.
"I'm thrilled to join Merge's Executive Management Team,” said Williams.
“The consumer marketing landscape has evolved beyond traditional
marketing approaches. Agencies must be willing to re-engineer their
methodologies. Our business model provides us with the flexibility to
address, in real time, the ever-changing business, client and consumer
Chicago-based Merge Consumer Marketing, Inc. is a full-service segmented
marketing agency providing advertising, media planning and buying,
public relations, experiential marketing (events & promotions), and
television production. The Merge team is a unique mix of brand marketers
with packaged goods, retail, entertainment, energy, automotive, health
and beauty, pharmaceutical, hospitality, travel and tourism experience.
Clients include TV One, ExxonMobil, Visit Orlando, Cambridge Beaches
Resort & Spa, Luster Products, and the National Black MBA Association.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...