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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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OwensMorris Communications expands practice as Merge Consumer Marketing

(June 7, 2011) Chicago-based OwensMorris Communications has announced the launch of an expanded practice to include segmented lifestyle and lifestage marketing. With this change comes a new name, Merge Consumer Marketing.

"We're expanding our practice to include an emerging consumer marketplace," said Faith Morris, (above) Chief Executive Officer and Chief Strategist, Merge Consumer Marketing. "More Americans than ever before are merging with other cultures, creating new mindsets on how they perceive, purchase and engage with brands based on where they live, who they love, and with whom and how they socialize. Being brand champions who use consumer insights to reach beyond ethnicity to address the ways people interact and respond in this new blended society is pivotal. It's life marketing which helps us to reach, connect and motivate the target audience based on what's most important to them and their needs."

Hello Merge. "We know consumers have choice, but framing their preferences to create and sustain loyalty to our clients' brands is a science that requires stepping outside the traditional lines and creating new strategic approaches that resonate and deliver," added Morris. "Our clients benefit from us stirring things up a bit and finding innovative ways to effectively reach the consumer."

The Merge team, assembled by Morris has been further strengthened by the addition of Kevin Williams (left) as Executive Vice President and Chief Marketing Officer. Williams solidifies the agency's experience in developing and implementing strategies for clients in a blended consumer environment. His career spans developing marketing campaigns to engage consumers globally for Coca-Cola's PowerAde brand to marketing automotive brands such as BMW and tourism destinations such as Bermuda. Williams led the marketing to reach and motivate the black population for the 2010 US Census, which drove record participation.

"I'm thrilled to join Merge's Executive Management Team,” said Williams. “The consumer marketing landscape has evolved beyond traditional marketing approaches. Agencies must be willing to re-engineer their methodologies. Our business model provides us with the flexibility to address, in real time, the ever-changing business, client and consumer dynamics."

Chicago-based Merge Consumer Marketing, Inc. is a full-service segmented marketing agency providing advertising, media planning and buying, public relations, experiential marketing (events & promotions), and television production. The Merge team is a unique mix of brand marketers with packaged goods, retail, entertainment, energy, automotive, health and beauty, pharmaceutical, hospitality, travel and tourism experience. Clients include TV One, ExxonMobil, Visit Orlando, Cambridge Beaches Resort & Spa, Luster Products, and the National Black MBA Association. Visit www.getmerged.com.

AOL names Lateef Sarnor head advertising strategy for BlackVoices.com

NAMD honors Prime Access CEO Howard Buford with Moss Kendrix Award

Oprah leaves daytime airwaves with the largest audience in show's history

Black TV Ratings for Week of May 16 - 22 ABC's 'Dancing' gives network big sway with black viewers during month of May

Black Cable TV Ratings for Week of May 16 - 22 Chicago Bulls, Miami Heat playoff series topped black cable viewing

New BET research study unveils African-Americans' movie-going preferences

Tom Joyner's HBCUsOnline.com adds FAMU and Tennessee State as partners

Earvin 'Magic' Johnson reportedly making moves on Inner City Broadcasting

Veteran marketer Mike Jackson and R&R Partners form Jackson & Partners LLC

Wonya Lucas, veteran cable exec,  named as president and CEO of TV One

Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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