Black TV Ratings for Week of May 28

Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses

Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...
Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail?

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

Black TV Ratings for Week of May 28 - June 3
CBS regains top spot with Black viewers during Memorial holiday week

(June 7, 2012) All of the broadcast networks that are not ABC were able to improve their position with Black viewers during the Memorial Day holiday week. Now that "Scandal" and "Dancing with the Stars" had their season finale, CBS returned to its former glory in Black households.

CBS was the most watched network, with 9.5 million viewers watching 13 of its Top 25 shows. NBC rose to second place with 4.2 million across four shows. Fox claimed 3.1 million for four shows.

According to Nielsen, the total number of viewers watching the shows on the Top 25 chart went down 28 percent from the previous week to 19.5 million.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1	SO YOU THINK CAN DANCE	FOX	6.4	3.5	1,334
2	AMERICA'S GOT TALENT-TUE	NBC	6.3	3.3	1,225
3	DUETS	ABC	6.2	2.9	1,102
4	60 MINUTES	CBS	4.9	2.4	896
5	ROOKIE BLUE	ABC	4.9	2.3	870
6	AMERICA'S GOT TALENT-TU 8P	NBC	4.9	2.4	916
7	CSI	CBS	4.9	2.0	762
8	NCIS	CBS	4.8	2.3	878
9	PERSON OF INTEREST	CBS	4.7	2.2	846
10	CRIMINAL MINDS	CBS	4.7	2.0	745
11	48 HOURS MYSTERY TUESDAY	CBS	4.6	2.2	819
12	AMERICA'S GOT TALENT-MON	NBC	4.5	2.2	843
13	NCIS: LOS ANGELES	CBS	4.2	2.2	836
14	THE MENTALIST	CBS	3.9	1.8	682
15	HAWAII FIVE-0 SPECIAL	CBS	3.7	1.7	639
16	TOUCH SP-5/31 8P	FOX	3.7	1.6	610
17	THE BIG BANG THEORY	CBS	3.6	1.8	666
18	CSI: MIAMI	CBS	3.6	1.6	585
19	GRIMM 5/29	NBC	3.6	1.8	660
20	DATELINE FRI	NBC	3.5	1.7	623
21	48 HOURS MYSTERY	CBS	3.5	1.5	573
22	20/20-FRI	ABC	3.5	1.7	654
23	AMERICAN DAD	FOX	3.4	1.7	654
24	TOUCH	FOX	3.3	1.4	539
25	DOGS IN THE CITY	CBS	3.3	1.6	606

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here to view the previous week's Top 25 TV shows

Go to Target Market News homepage

RECENT STORIES
Wells Fargo names Yvette Hollingsworth chief compliance officer

Black TV Ratings for Week of May 21 - 27 NBA Playoffs keep ABC the week's No.1 network with Black households

Arsenio Hall looking at return to late-night lineup next year

Funeral services announced for Barbara Graves, matriarch of Black Enterprise family

Nielsen names Crystal Barnes vice president of industry relations

Muse agency criticizes ad industry on diversity in spot during 'The Pitch'

Barbara Graves, wife of Black Enterprise founder Earl Graves Sr., dies

Hazel Trice Edney elected president of Capital Press Club

Afro-Brazilian.com marks first year of targeting Black consumers with promotions

Black Cable TV Ratings for Week of May 14 - 20 Audiences way down for NBA Playoffs' second round without Chicago Bulls

Click here for more recent news stories and our news archive

Return to top of page

ONLY 1 MORE WEEKS TO SAVE $100.

____________________