Liquid, a lifestyle magazine targeted to black men, set for fall launch

Liquid, a lifestyle magazine targeted to black men, set for fall launch

(June 5, 2006) XEL Media Group and Multi-Media International have announced the launch of Liquid Magazine. Liquid is a new men's lifestyle magazine that covers the best in style, fitness, travel, sports, home entertainment, technology and destinations.

Primarily targeted to the urban man, Liquid Magazine speaks to an audience of successful men who enjoy the best that life has to offer. With an editorial focus on active lifestyle, Liquid gives insight on where to be and how to play. Liquid will launch nationally in Fall 2006.

XEL Media Group (XMG) is a New York based marketing, media, special events and publishing company that builds brands that connect with the multicultural urban market. Multimedia International is a multi-publisher that specializes in the production and distribution of lifestyle magazines.

"Liquid readers were raised in hip-hop culture, are financially savvy and have achieved a high degree of professional success," says Laurence Christian, Liquid Publishing Director and Editor In Chief. With the glut of hip-hop oriented magazines in the marketplace, we saw the need for an upscale publication that appeals to a more affluent audience. Liquid is ultra sexy, edgy and insightful without being overly gratuitous. Our goal is to entertain, inform and inspire our readers to live life to the fullest."

With an initial circulation of 80,000, Liquid Magazine will be available nationally at newsstands and booksellers. 15,000 copies will be distributed through closed circulation (VIP lists, hotels, boutiques, spas). An additional 10,000 copies will be distributed at celebrity and marquee events. Liquid Magazine will be supported with a marketing strategy that includes experiential events, viral (web) marketing and relationship marketing to include corporate lifestyle partnerships.

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