The Week of May 29 – June 4
ABC dunks on top ten, but CBS was overall winner with black viewers

(June 7, 2006) The combination of the Memorial Day holiday and no more “American Idol” significantly drove down viewing in black households for the first week of June, according to Nielsen Media Research data. That meant a shake up in the usual line-up of the top ten most popular shows.

The NBA’s playoffs primetime match-up between the Miami Heat and Detroit Pistons gained the number one spot for ABC, its second consecutive winning week. The network’s only other entry was the pre-game show, which tied for the seventh spot.

It was CBS that showed Shaq-like domination over the week’s leading shows by capturing the second, third and fourth positions, as well as seventh and tenth. The net’s newest entry, “The Unit,” starring Dennis Haysbert, made the list for the first time. Fox’s only post-“Idol” winner was “So You Think You Can Dance.” The total number of black households watching the top ten dropped by 34 percent from the previous week to 11.9 million.

Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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