Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
NAMD honors Prime Access CEO Howard Buford with Moss Kendrix Award
2, 2011) Howard Buford, president and CEO of Prime Access, received the
2011 Moss Kendrix Marketer Award from the National Alliance of Market
Developers (NAMD). Buford received the honor at the group's Marketing
Awards Luncheon at the Schomburg Center for Research in Black Culture in
Harlem in May.
The Moss Kendrix Marketer Award is bestowed annually by NAMD, a
non-profit organization that pioneers the research, development and
economic insights into the Black consumer market. The honor is named for
Moss Kendrix, a public relations pioneer who counseled Coca-Cola,
Carnation and Ford, and whose work left a lasting and major imprint on
the way African Americans are portrayed in advertising.
"Howard Buford was recognized for his excellence in reaching a variety
of multicultural consumers," said Clyde Allen, executive director of
NAMD. "His unique approach in advertising, marketing communications,
and media services to reach African-American, Hispanic, and Gay
consumers is reflected in the outstanding advertising campaigns
developed for his clients including Hyatt Hotels, Merck, Pfizer and
Buford launched Prime Access (www.prime-access.com) in 1990 with the
vision of being an African American owned agency that would include a
variety of multicultural targets. A pioneer in the GLBT (gay, lesbian,
bi-sexual, transgender) advertising market, Prime Access is now in its
21st year and is a leading communications and marketing firm
specializing in African American, Hispanic and GLBT marketing segments.
The agency had $70 million in billings in 2010.
"It's especially gratifying to receive this award from the NAMD," said
Buford. "It recognizes that an African-American owned agency like Prime
Access reaches beyond one target audience and does so innovatively, with
the latest digital technology. We are multicultural, multi-dimensional
The Moss Kendrix Marketer Award recognizes an individual or organization
that has: demonstrated excellence in reaching consumers; established a
new marketing concept; presented positive images of African Americans;
significantly contributed to brand growth and profitability and been
forthcoming in sharing knowledge about marketing with others.
Past award winners include: McGee Williams Osse & Fay Ferguson, co-CEOs
of Burrell Communications; Donald A. Coleman, chairman and CEO of
GlobalHue; and Charlotte O. McKines, vice president of global marketing
communications at Merck & Co., Inc.
The theme of this year's 59th NAMD annual conference at the Schomburg
Center was "The Future of Black Advertising." The annual conference
offers participants information on cutting-edge trends and tactics in
marketing as well as the opportunity to build strategic alliances.
Prime Access creates customized marketing programs targeted to Hispanic,
African-American and gay (GLBT) consumers. This includes managing social
media and producing advertising for its clients' brands to appear in
traditional, digital and other new media. Prime Access and its
award-winning campaigns have been featured on CNBC Business News and in
The New York Times, The Wall Street Journal, Fortune and Advertising
Age. For more information, please visit the company website at:
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...