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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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AOL names Lateef Sarnor head of advertising strategy for BlackVoices.com

(June 4, 2011) AOL Advertising has announced that Lateef Sarnor has been named Industry Practice Head for the Multicultural category. Sarnor will be responsible for partnering with sales leadership to execute a national audience-specific strategy working with the team from Blackvoices.com, the number 2 web site in the African American category, and AOL Latino, a top five web site in the Latino category, to help develop breakthrough ideas and creative solutions for marketers. He will also represent AOL at industry events providing insights and trends in the two industries. He is based in the New York office.

"I believe my strong relationships with key agencies and advertisers combined with my vast experience will help me to lead the multicultural team in a positive direction. I'm eager to find new ways to drive revenue in this expanding space."

Six Industry Practice Heads, including CPG/Health, Travel, Automotive, Finance, Entertainment and Technology were announced recently as part of the newly formed Industry Development team led by John Burke who joined AOL earlier this year.

"The Industry Development team is the next evolution of our strategy to be the most customer centric sales team in the marketplace," said John Burke, Senior Vice President, AOL Global Sales Strategy. "The Industry Practice Head brings domain expertise, strategic vision and significant client experience in their respective categories."

Burke continued, "Lateef Sarnor has incredible experience and a deep understanding of the marketplace's needs, as well as the ability to translate those needs into saleable solutions. He will be a great addition to the team focusing on the ever growing multicultural market."

Sarnor has more than fifteen years of experience at high profile media and entertainment companies, including BET, Black Enterprise, PowerOne Media and Def Jam Records. He spent nearly four years at BET Networks, most recently serving as Director for the Brand Solutions Group where he oversaw operations of the business unit focused on revenue generating product integrations, branded entertainment programs and high impact advertisement programs across all BET platforms. He was primarily responsible for identifying digital strategies and integration opportunities for BET's large roster of advertising clients.

Prior to BET, Sarnor worked at Black Enterprise where he coordinated the daily operations of the interactive group, and was a key driver behind the content and user strategy for the website. He also supported the Ad Sales efforts by developing integrated programs for clients in the personal finance, small business and lifestyle verticals.

"I am excited to take on this position at AOL," said Sarnor. "I believe my strong relationships with key agencies and advertisers combined with my vast experience will help me to lead the multicultural team in a positive direction. I'm eager to find new ways to drive revenue in this expanding space."

The AOL Huffington Post Media Group recently made three key announcements regarding its multicultural strategy: Sheila C. Johnson is a Strategic Advisor for Multicultural and African-American Initiatives; Derek Murphy is General Manager, Multicultural; and Patch, the network of over 800 hyperlocal news and information sites dedicated to comprehensive, community-specific coverage, will launch "Patch Latino" to serve communities with large Latino populations.


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Click here for more recent news stories and our news archive

 


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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