Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
names Lateef Sarnor head of advertising strategy for BlackVoices.com
4, 2011) AOL Advertising has announced that Lateef Sarnor has been named
Industry Practice Head for the Multicultural category. Sarnor will be
responsible for partnering with sales leadership to execute a national
audience-specific strategy working with the team from Blackvoices.com,
the number 2 web site in the African American category, and AOL Latino,
a top five web site in the Latino category, to help develop breakthrough
ideas and creative solutions for marketers. He will also represent AOL
at industry events providing insights and trends in the two industries.
He is based in the New York office.
"I believe my strong relationships with key agencies and advertisers
combined with my vast experience will help me to lead the multicultural
team in a positive direction. I'm eager to find new ways to drive
revenue in this expanding space."
Six Industry Practice Heads, including CPG/Health, Travel, Automotive,
Finance, Entertainment and Technology were announced recently as part of
the newly formed Industry Development team led by John Burke who joined
AOL earlier this year.
"The Industry Development team is the next evolution of our strategy to
be the most customer centric sales team in the marketplace," said John
Burke, Senior Vice President, AOL Global Sales Strategy. "The Industry
Practice Head brings domain expertise, strategic vision and significant
client experience in their respective categories."
Burke continued, "Lateef Sarnor has incredible experience and a deep
understanding of the marketplace's needs, as well as the ability to
translate those needs into saleable solutions. He will be a great
addition to the team focusing on the ever growing multicultural market."
Sarnor has more than fifteen years of experience at high profile media
and entertainment companies, including BET, Black Enterprise, PowerOne
Media and Def Jam Records. He spent nearly four years at BET Networks,
most recently serving as Director for the Brand Solutions Group where he
oversaw operations of the business unit focused on revenue generating
product integrations, branded entertainment programs and high impact
advertisement programs across all BET platforms. He was primarily
responsible for identifying digital strategies and integration
opportunities for BET's large roster of advertising clients.
Prior to BET, Sarnor worked at Black Enterprise where he coordinated the
daily operations of the interactive group, and was a key driver behind
the content and user strategy for the website. He also supported the Ad
Sales efforts by developing integrated programs for clients in the
personal finance, small business and lifestyle verticals.
"I am excited to take on this position at AOL," said Sarnor. "I believe
my strong relationships with key agencies and advertisers combined with
my vast experience will help me to lead the multicultural team in a
positive direction. I'm eager to find new ways to drive revenue in this
The AOL Huffington Post Media Group recently made three key
announcements regarding its multicultural strategy: Sheila C. Johnson is
a Strategic Advisor for Multicultural and African-American Initiatives;
Derek Murphy is General Manager, Multicultural; and Patch, the network
of over 800 hyperlocal news and information sites dedicated to
comprehensive, community-specific coverage, will launch "Patch Latino"
to serve communities with large Latino populations.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...