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The 17th Annual
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Only 13 black newspapers added to court-approved plan for tobacco apology ads

(June 4, 2014) After months of delay, the U.S. District Court has ruled on a plan submitted by tobacco companies to place ads that apologize for deceiving the public about the dangers of smoking. Judge Gladys Kessler ordered that the revised plan, which added  only 13 black newspapers, can now go forward.

Judge Kessler ordered the tobacco firms to revise the media buying plan after it was disclosed by Target Market News in January that not one black media outlet was included in the original plan submitted and approved by the U.S. Justice Dept. Briefs underscoring the omission of black media were submitted The National Newspaper Publishers Association and The National Association of Black Owned Broadcasters.

The original media buying list devised by the tobacco firms placed full-page ads in the Sunday editions and websites of
34 daily newspapers. It also included prime time ads on three television networks -- ABC, CBS and NBC. There were no radio stations in the original or revised media plan. The overall value of the "apology ads" ads was estimated by media professionals at approximately $40 million.

In delaying the implementation of the original plan, Judge Kessler said that the concern over African-Americans not being reached was appropriate. Tobacco lawyers countered that the general market newspapers and TV networks would reach more of the African American population than the black media targeted directly to it.

The 13 black newspapers added, the court said, would supplement any diminution in black audience that might occur in smaller markets. The black newspapers added are Arizona Informant; Denver Weekly News; Inner-City News (CT); Gary Crusader (IN); Louisville Defender; Insight News (Minn.); St. Louis American; Omaha Star; Ohio City News; Black Chronicle (OK); Portland Skanner; Seattle Skanner; and Milwaukee Courier.

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African American TV & Video Summit, first targeted TV conference, coming July 21st


Carol H. Williams agency officially names Marcus Taylor its Creative Director

Black TV Ratings for Week of Mar. 31 - Apr. 6 'Scandal' still captures twice as many black viewers as any other TV show

Bounce TV promotes Elverage Allen to EVP, adds executives, opens West Coast office

Bounce TV to premiere original family-oriented sitcom, 'One Love' tonight

CHWA agency announces promotion of Brian Welburn to Account Supervisor

Black Cable TV Ratings for Week March 24 - 30 'Real Housewives' posts second week at No.1; BET is week's top network

Jesse Jackson leads delegation of minority suppliers to Japan to meet automakers

Black TV Ratings for Week of March 24 - 30 'Scandal' takes on March Madness and wins battle for viewers on Thursday night

Carol H. Williams promotes Matthew Taylor to VP/Director of New Business

ESSENCE unveils refreshed design and features for its magazine and website

Movie industry report may under-rate impact of African-American ticket buyers

FCC ruling closing Joint Sales Agreement loophole includes public interest waiver

EBONY Magazine, W.K. Kellogg Foundation release survey on the Black family

BET Networks issues first branded app including on-demand access to shows

Terri Winston named associate publisher for fifth 'Who's Who in Black Chicago'

Former NBA All-Star Jamal Mashburn teaming up to launch an ad agency in Chicago

Black Women's Expo celebrates its 20th year with record consumer attendance

Jesse Jackson launches Digital Inclusion initiative to take on Silicon Valley

Black Cable TV Ratings for Week March 17 - 23 Bravo's 'Real Housewives' takes No.1 on cable chart; BET is week's network winner

Black TV Ratings for Week of March 17 - 23 For the third consecutive week 'Scandal' takes ABC to No.1 on the Top 25

NNPA Foundation honors Charles Tisdale and Paul Redd during Black Press Week

FAMU signs partnership agreement on creation of Black Television News Channel

Bounce TV announces expansion of sales staff, addition of west coast office

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