BET Interactive and Think Partnership join forces for new online dating service

(June 5, 2007) Think Partnership Inc., a leader in interactive performance-based marketing and related Internet technologies, announced that it is providing BET Interactive with a custom online dating solution. Using the solution, BET offers visitors to BET.com the ability to find, meet and create relationships with fellow African-Americans throughout North America. The dating service launched May 8th.

BET.com, the leading online website for African-Americans, has launched a dating and match-making service targeting African-Americans in North America. Think Partnership powers the service through its Relationship Exchange Social Networking solution. This enterprise-level solution supplies BET with the technology and services it needs to automate the signup, management and networking of single African-Americans in a branded, exclusive dating network.

“This is a great opportunity for us,” said Michael Pickrum, EVP and COO, BET Interactive, LLC. “By joining forces with Think Partnership we're enhancing our ability to meet the growing social networking demand. With this partnership, we will be able to offer our online members a truly unique alternative to the online dating options that are currently available to them.”

The comprehensive technology and services package that Think Partnership is providing to BET Networks includes:

“With their strong brand and focused niche demographic, BET is an ideal position to create a highly successful dating network,” says Brady Whittingham, president of Think Partnership’s direct division which houses the Relationship Exchange brand. “We’re glad to be the vendor of choice to provide them with a fully-integrated, fully-branded solution that their large, loyal audience will find reliable and user friendly.”


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Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

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