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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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© 2007 by
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The Week
of May 21 – 27
NBA Playoffs
draw men back to cable to give TNT top spots and network win
(June
1, 2007) It’s game on for the NBA playoffs, and the win or go home
atmosphere attracted male viewers in black households back to the remote
control. TNT was week’s dominant player, with basketball taking the top
three spots on the top 25 chart and nine positions overall.
TNT was easily the week’s top network with seven entries. Second was BET
with four, followed by VH1 which posted three shows.
The total number of black households watching the top 25 shows during the
fourth week of May, according to Nielsen data, was 15.9 million. That’s a
ten percent drop from the previous week’s total.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
|
1 |
NBA PLAYOFFS |
TNT |
14.8 |
1,182 |
|
2 |
NBA PLAYOFFS |
TNT |
13.6 |
1,168 |
|
3 |
NBA PLAYOFFS |
TNT |
11.2 |
1,053 |
|
4 |
NBA CONF FNLS |
ESPN |
10.7 |
1,005 |
|
5 |
COLLEGE HILL |
BET |
9.5 |
926 |
|
6 |
WWE ENT. |
USA |
9.2 |
887 |
|
7 |
WWE ENT. |
USA |
7.4 |
731 |
|
8 |
RUNS HOUSE |
BET |
6.8 |
659 |
|
9 |
INSIDE NBA PLAYOFFS |
TNT |
7.2 |
646 |
|
10 |
CHEETAH GIRLS 2 |
DISNEY |
6.4 |
603 |
|
11 |
RUNS HOUSE |
MTV |
5.7 |
560 |
|
12 |
NBA DRAFT LOTTERY |
ESPN |
6.1 |
551 |
|
13 |
PLAYOFFS PRE-GAME |
TNT |
7.1 |
542 |
|
14 |
CELEBRITY FIT CLUB |
VH1 |
6.6 |
532 |
|
15 |
EMPERORS NEW SCHOOL |
DISNEY |
4.9 |
496 |
|
16 |
CHARM SCHOOL |
VH1 |
5.9 |
492 |
|
17 |
COLLEGE HILL |
BET |
5.9 |
483 |
|
18 |
ADVENTURE HOLLYHOOD SNEAK |
MTV |
5.0 |
477 |
|
19 |
PLAYOFFS PRE-GAME |
TNT |
5.7 |
442 |
|
20 |
FRESH PRINCE |
NICK |
4.8 |
436 |
|
21 |
PLAYOFFS PRE-GAME |
TNT |
5.1 |
430 |
|
22 |
NED DECLASSIFIED |
NICK |
5.9 |
427 |
|
23 |
MOVIE OF THE WEEK |
BET |
4.5 |
416 |
|
24 |
CHARM SCHOOL |
VH1 |
5.4 |
414 |
|
25 |
SUNDAY MOVIE III |
LIFET |
5.0 |
413 |
Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.
Go to Target Market News
homepage
13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
_________________________________________________________________________________________
ATTENTION BOOK CLUBS
AND BOOK LOVERS!
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .
Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.
Click here for more information and to register
________________________
The African-American
Book Publishing Authority
Now
in its eighth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.Want this issue? Get it with your new subscription.
Click Here
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