HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

GET THE LATEST NEWS SOONER !

 
Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

UniWorld Group agency re-brands under new name and Culture Lab unit

(June 3, 2014) UniWorld Group, one of the industry's leading multicultural advertising agencies, announced its rebranding today. The agency's new identity includes a name change to UWG, a website overhaul and the introduction of Culture Labs, an initiative to deeply understand evolving cultural trends.

The rebranding comes on the second anniversary of the leadership of new Chairman and CEO, Monique L. Nelson, who has transformed UWG into an "insight-driven, storytelling agency" for its clients.

"This is a very exciting time. Not just for UWG, but for the industry," says Nelson. "The landscape is changing every day, and we have to be nimble and ready to act. As marketers, our clients look to us to tell their story to consumers. We can't do it without studying and understanding cultural trends that help us tell our clients' stories with passion, depth and integrity."

UWG Culture Labs is the agency's collaborative workshop with local colleges to actively study culture and share the information learned with clients, potential clients and other industry insiders. The Culture Labs partnerships are designed to identify and cultivate the deep nuances that affect consumers' daily decision-making process.

The partnership with New York City College of Technology has already produced groundbreaking data and content that has been used by the agency's partners and clients. "Many companies are trying to navigate their way through the evolving cultural landscape," says Jarek Carethers, Creative Director, UWG Culture Labs. "Instead of simply talking about it, UWG is taking the initiative to study culture and share its lessons."

The first Culture Lab launched in the agency's Brooklyn, New York, headquarters. The borough today is considered to be a multicultural hotbed. Future Culture Labs will be developed in Detroit and Atlanta.

While the Culture Labs are innovative, the new website also reveals what the agency boasts as its greatest asset --  its people. The diverse experts collaborate to tell insight-driven stories, ultimately delivering the perfect connection between consumers and the brand.

Since taking the helm, Nelson has overseen several major agency changes to acquire new business, as well as to provide more integrated service to its current clients. Just last year, the Dearborn office merged with the Dearborn-based Team Detroit office to better service the agency's automotive client, Ford. UWG has expanded its services in Hispanic, Asian and LGBT marketing, picking up new business in all of those segments. Under Nelson's leadership, the agency has also won nominations and awards for its marketing efforts in those areas.

Another hot area for UWG is social and mobile, where it has made great strides in advising clients on how to strategically utilize these forms of media. More information is available at uwg.is.


Go to Target Market News homepage


RECENT NEWS STORIES
Vernon Slaughter, innovative and admired veteran music industry executive, dies at 63

Tavis Smiley to be honored with a star on the Hollywood Walk of Fame

Rights acquired to produce the iconic Soul Train show as a Broadway musical

Uptown publishers launching Notorious POP, a Web-based platform for black fathers

Maybelline New York names Jourdan Dunn as brand's spokesmodel

BET Networks to re-brand Centric cable channel as a destination for black women

Black Cable TV Ratings for Week Mar. 31- Apr. 6 BET remains cable's top network in the Top 25 for fourth straight week


Carol H. Williams agency officially names Marcus Taylor its Creative Director

Black TV Ratings for Week of Mar. 31 - Apr. 6 'Scandal' still captures twice as many black viewers as any other TV show

Bounce TV promotes Elverage Allen to EVP, adds executives, opens West Coast office

Bounce TV to premiere original family-oriented sitcom, 'One Love' tonight

CHWA agency announces promotion of Brian Welburn to Account Supervisor

Black Cable TV Ratings for Week March 24 - 30 'Real Housewives' posts second week at No.1; BET is week's top network

Jesse Jackson leads delegation of minority suppliers to Japan to meet automakers

Black TV Ratings for Week of March 24 - 30 'Scandal' takes on March Madness and wins battle for viewers on Thursday night

Carol H. Williams promotes Matthew Taylor to VP/Director of New Business

ESSENCE unveils refreshed design and features for its magazine and website

Movie industry report may under-rate impact of African-American ticket buyers

FCC ruling closing Joint Sales Agreement loophole includes public interest waiver

EBONY Magazine, W.K. Kellogg Foundation release survey on the Black family

BET Networks issues first branded app including on-demand access to shows

Terri Winston named associate publisher for fifth 'Who's Who in Black Chicago'

Former NBA All-Star Jamal Mashburn teaming up to launch an ad agency in Chicago

Black Women's Expo celebrates its 20th year with record consumer attendance

Jesse Jackson launches Digital Inclusion initiative to take on Silicon Valley

Black Cable TV Ratings for Week March 17 - 23 Bravo's 'Real Housewives' takes No.1 on cable chart; BET is week's network winner

Black TV Ratings for Week of March 17 - 23 For the third consecutive week 'Scandal' takes ABC to No.1 on the Top 25

NNPA Foundation honors Charles Tisdale and Paul Redd during Black Press Week

FAMU signs partnership agreement on creation of Black Television News Channel

Bounce TV announces expansion of sales staff, addition of west coast office

Click here for more recent news stories and our news archive

























































































































































 











 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2014 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services