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UniWorld Group agency re-brands under new name and Culture Lab unit

(June 3, 2014) UniWorld Group, one of the industry's leading multicultural advertising agencies, announced its rebranding today. The agency's new identity includes a name change to UWG, a website overhaul and the introduction of Culture Labs, an initiative to deeply understand evolving cultural trends.

The rebranding comes on the second anniversary of the leadership of new Chairman and CEO, Monique L. Nelson, who has transformed UWG into an "insight-driven, storytelling agency" for its clients.

"This is a very exciting time. Not just for UWG, but for the industry," says Nelson. "The landscape is changing every day, and we have to be nimble and ready to act. As marketers, our clients look to us to tell their story to consumers. We can't do it without studying and understanding cultural trends that help us tell our clients' stories with passion, depth and integrity."

UWG Culture Labs is the agency's collaborative workshop with local colleges to actively study culture and share the information learned with clients, potential clients and other industry insiders. The Culture Labs partnerships are designed to identify and cultivate the deep nuances that affect consumers' daily decision-making process.

The partnership with New York City College of Technology has already produced groundbreaking data and content that has been used by the agency's partners and clients. "Many companies are trying to navigate their way through the evolving cultural landscape," says Jarek Carethers, Creative Director, UWG Culture Labs. "Instead of simply talking about it, UWG is taking the initiative to study culture and share its lessons."

The first Culture Lab launched in the agency's Brooklyn, New York, headquarters. The borough today is considered to be a multicultural hotbed. Future Culture Labs will be developed in Detroit and Atlanta.

While the Culture Labs are innovative, the new website also reveals what the agency boasts as its greatest asset --  its people. The diverse experts collaborate to tell insight-driven stories, ultimately delivering the perfect connection between consumers and the brand.

Since taking the helm, Nelson has overseen several major agency changes to acquire new business, as well as to provide more integrated service to its current clients. Just last year, the Dearborn office merged with the Dearborn-based Team Detroit office to better service the agency's automotive client, Ford. UWG has expanded its services in Hispanic, Asian and LGBT marketing, picking up new business in all of those segments. Under Nelson's leadership, the agency has also won nominations and awards for its marketing efforts in those areas.

Another hot area for UWG is social and mobile, where it has made great strides in advising clients on how to strategically utilize these forms of media. More information is available at

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