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Interactive One re-launching flagship sites with new content, offerings for advertisers
(June 1, 2015) Interactive One, the online media division of Radio One, announced that it is re-designing its four flagship Website to "inject new energy," with more new content. The changes, say the company, will give advertisers additional opportunities to reach African-American women and men, Millennials and Latinos.

Today,, the lifestyle destination for Black women, is the first of the brands to unveil its new and improved platform. In coming months, re-launches will follow for TheUrbanDaily (targeting men with timely and real urban entertainment news); GlobalGrind (designed for Millennials of all races with content featuring entertainment, celebrity, music, style and fashion and entrepreneurship); NewsOne (offering newsworthy events relevant to Black Americans across the country and the world).

The family of brands under the iOne umbrella garner nearly 30 million unique visitors per month (more than double from the same time last year), and reaches 12 million followers on social media. 

"The pulse of America lies with our audience," said Interactive One President Tom Newman. "By refreshing and upgrading our flagship properties, we are adding new elements and content while maintaining the voice that this growing audience has come to love and appreciate."

Additionally, with these re-launches will come new ways for advertisers to engage a diverse collection of Black, Latino and/or Millennial audiences. These offerings include:

Expanded Native Advertising and Sponsored Content Opportunities
-- building off of the industry leading track record of successfully partnering with brands to create and distribute content;

New Premium Ad Units -- the launch of our new immersive iMpact ad unit: a full page rich media experience with numerous capabilities.

"Our content and advertising teams are working closely to ensure an optimal experience both for consumers visiting our suite of re-designed sites, and advertisers looking to engage with them," said Interactive One SVP and Head of Sales Maria Weaver. "Cleaner, updated sites featuring more rich media and a look and feel that is less disruptive to advertisers, will result in higher viewability and the opportunity to authentically integrate brands into the consumer experience in a high-impact manner."

Black Cable TV Ratings for Week of April 6 - 12 VH1's 'Love & Hip Hop' gets first No.1 spot on Top 25 for its fifth season

Lexus' Verses and Flow Scholarship is accepting applications from HBCU students

Black TV Ratings for Week of April 6 - 12 Black households showed continued loyalty to NCAA Championship basketball

Walton Isaacson joins young entrepreneurs with mentors for Scion's Motivatour

Essence announces campaign addressing concerns of 'Black Woman At Work'

South African Trevor Noah named next host for Comedy Central's 'The Daily Show'

Black Cable TV Ratings for Week of March 16 - 22 'Too Darn Hot Party' makes OWN the week's most watched cable network

Black TV Ratings for Week of March 16 - 22 'Empire' produces the largest ever Black audience for a prime time TV series at 71%

Starbucks presses ahead with USA Today on next phase of 'Race Together' initiative

Wells Fargo launches new targeted social media platform, The Untold Stories Collection

Carnival Corp. names Marie McKenzie Vice President of Global Destination Services

Nielsen's multicultural 'Super Consumer' report highlights market opportunities

Black Cable TV Ratings for Week of April 6 - 12 VH1's 'Love & Hip Hop' gets first No.1 spot on Top 25 for its fifth season

Black TV Ratings for Week of April 6 - 12 Black households showed continued loyalty to NCAA Championship basketball

Walton Isaacson names Kirsten Atkinson Vice President of Media and Branded Integration

Black Cable TV Ratings for Week of March 2 - 8 'Haves and the Have Nots' again gives OWN the No.1 cable show in black homes

Ebony magazine CEO says March issue missed due to rate dispute with advertisers

Black TV Ratings for Week of March 2 - 8 Empire's growth to more than nine million black viewers surprises the show's producer

Oprah Winfrey Network orders new episodes for its four Tyler Perry series

Walton Isaacson ad agency names Vida Cornelius EVP and Chief Creative Officer

Black media, business and civil rights groups take issue with Byron Allen's lawsuit, attacks

GlobalHue said to have lost assignment as AOR for Jeep advertising account

Toyota promotes two African-American executives among leadership changes

Nielsen: New opportunities to tap Black consumers found in fitness, finance areas

Dori J. Maynard, longtime champion of diversity in journalism, dies at age 56

Interactive One launches HB Studios to create original programming for online channel

Award-winning creative director puts different spin on young black men as 'statistics'

Mitzi Miller announces her departure as Ebony magazine editor-in-chief

Nissan is exclusive automotive sponsor for BET Awards broadcast in June

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