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Interactive One re-launching flagship sites with new content, offerings for advertisers
         
(June 1, 2015) Interactive One, the online media division of Radio One, announced that it is re-designing its four flagship Website to "inject new energy," with more new content. The changes, say the company, will give advertisers additional opportunities to reach African-American women and men, Millennials and Latinos.

Today, HelloBeautiful.com, the lifestyle destination for Black women, is the first of the brands to unveil its new and improved platform. In coming months, re-launches will follow for TheUrbanDaily (targeting men with timely and real urban entertainment news); GlobalGrind (designed for Millennials of all races with content featuring entertainment, celebrity, music, style and fashion and entrepreneurship); NewsOne (offering newsworthy events relevant to Black Americans across the country and the world).

The family of brands under the iOne umbrella garner nearly 30 million unique visitors per month (more than double from the same time last year), and reaches 12 million followers on social media. 

"The pulse of America lies with our audience," said Interactive One President Tom Newman. "By refreshing and upgrading our flagship properties, we are adding new elements and content while maintaining the voice that this growing audience has come to love and appreciate."

Additionally, with these re-launches will come new ways for advertisers to engage a diverse collection of Black, Latino and/or Millennial audiences. These offerings include:

Expanded Native Advertising and Sponsored Content Opportunities
-- building off of the industry leading track record of successfully partnering with brands to create and distribute content;

New Premium Ad Units -- the launch of our new immersive iMpact ad unit: a full page rich media experience with numerous capabilities.

"Our content and advertising teams are working closely to ensure an optimal experience both for consumers visiting our suite of re-designed sites, and advertisers looking to engage with them," said Interactive One SVP and Head of Sales Maria Weaver. "Cleaner, updated sites featuring more rich media and a look and feel that is less disruptive to advertisers, will result in higher viewability and the opportunity to authentically integrate brands into the consumer experience in a high-impact manner."


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