Tyson Foods partners with TV One’s G. Garvin on BBQ promotion

(May 31, 2006) Tyson Foods is teaming up with celebrity chef and restaurateur sensation G. Garvin, also known as "G," host of TV One's "Turn Up the Heat with G. Garvin". This new collaboration is an extension of Tyson's commitment to provide a wide variety of quality products and information while connecting to consumers.

This partnership will be supported by national media and publicity along with local activity in several cities including Atlanta, Memphis, Chicago, Houston and others. Tyson and G. Garvin kickoff this partnership with the Tyson Foods "King of the Grill" promotion, a national recipe contest which began May 22 and will run through June 24, 2006. Consumers can enter to win by logging onto http://www.tvoneonline.com and entering their favorite grilling recipe featuring Tyson chicken, beef, or pork.

To promote the contest, Tyson is sponsoring G. Garvin's "Backyard Bar-B-Que Special" which will air on TV One beginning in late May. This hour-long episode features some of "G's" favorite BBQ recipes and top grilling tips. The June issue of Essence magazine also features Tyson Foods in a 3-page summer grilling advertorial including Tyson's call to entry for the contest. At the conclusion of the contest, the man or woman with the winning recipe selected by Garvin will be named grand prize winner and crowned Tyson Foods' "King of the Grill". The winner will receive a trip to a taping of "Turn Up the Heat", a deluxe grill, $500 cash prize, and will be featured in a national print ad. Four runners up each will be awarded a $500 cash prize.

"I am very excited about joining with Tyson Foods to promote fun, easy and healthy eating," said "G". "Tyson has been supportive of the African-American community and together I hope we can inspire consumers around the country to power their lives with nutritious, well-balanced meals using Tyson's variety of convenient, quality meats."

"This partnership allows us to reach our consumer by providing a fun and interactive way to learn more about convenient, great tasting, healthy food options and the importance of protein in our diets," said Bob Corscadden, Chief Marketing Officer at Tyson Foods. "We are thrilled about working with "G"; we believe in this partnership and the positive impact it will have on everyone."

This partnership will also include G. Garvin signature recipes featuring Tyson products, and opportunities for consumers to win prizes for their communities.


Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news