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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
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Chicago, IL 60604
Tyson Foods partners
with TV One’s G. Garvin on BBQ promotion
31, 2006) Tyson Foods is teaming up with celebrity chef and restaurateur
sensation G. Garvin, also known as "G," host of TV One's "Turn Up the Heat
with G. Garvin". This new collaboration is an extension of Tyson's
commitment to provide a wide variety of quality products and information
while connecting to consumers.
This partnership will be supported by national media and publicity along
with local activity in several cities including Atlanta, Memphis, Chicago,
Houston and others. Tyson and G. Garvin kickoff this partnership with the
Tyson Foods "King of the Grill" promotion, a national recipe contest which
began May 22 and will run through June 24, 2006. Consumers can enter to
win by logging onto http://www.tvoneonline.com and entering their favorite
grilling recipe featuring Tyson chicken, beef, or pork.
To promote the contest, Tyson is sponsoring G. Garvin's "Backyard Bar-B-Que
Special" which will air on TV One beginning in late May. This hour-long
episode features some of "G's" favorite BBQ recipes and top grilling tips.
The June issue of Essence magazine also features Tyson Foods in a 3-page
summer grilling advertorial including Tyson's call to entry for the
contest. At the conclusion of the contest, the man or woman with the
winning recipe selected by Garvin will be named grand prize winner and
crowned Tyson Foods' "King of the Grill". The winner will receive a trip
to a taping of "Turn Up the Heat", a deluxe grill, $500 cash prize, and
will be featured in a national print ad. Four runners up each will be
awarded a $500 cash prize.
"I am very excited about joining with Tyson Foods to promote fun, easy and
healthy eating," said "G". "Tyson has been supportive of the
African-American community and together I hope we can inspire consumers
around the country to power their lives with nutritious, well-balanced
meals using Tyson's variety of convenient, quality meats."
"This partnership allows us to reach our consumer by providing a fun and
interactive way to learn more about convenient, great tasting, healthy
food options and the importance of protein in our diets," said Bob
Corscadden, Chief Marketing Officer at Tyson Foods. "We are thrilled about
working with "G"; we believe in this partnership and the positive impact
it will have on everyone."
This partnership will also include G. Garvin signature recipes featuring
Tyson products, and opportunities for consumers to win prizes for their
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Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
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