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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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© 2006 by
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The Week
of May 22 - 28
Oprah’s
'Legends Ball' trumps 'American Idol' finale with black viewers
(May
24, 2006) Oprah Winfrey’s “Legends Ball” beat out “American Idol” to be
the most-watched show in black households for the final week of the May
sweeps. While the celebration of 25 African-American women trailblazers
didn’t make the top ten among all TV viewers, it delivered substantial
ratings clout for ABC.
Being moved from its original May 15 air date because of the President’s
address apparently didn’t hurt the show’s prospects. The special was the
highest-rated non-sports program in its time period in the last three
years, capturing 11.6 million individual viewers overall, of which 3.9
million were black viewers.
Fox’s “American Idol” led the for the network’s five winning top ten
shows, including summer replacement, “So You Think You Can Dance,” which
tied for eighth place. The overall number of black households watching the
top ten during the fourth week of May was 18.37 million, according to
Nielsen Media Research. That’s a 3.4 percent drop from the previous week.
Rank | Program
| Network | Rating | # of Homes
Source:
Nielsen Media Research
Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating
Go to Target Market News
homepage
Click here to read more
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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued
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