|
|
|
Black
TV Ratings for Week of May 21 - 27
NBA
Playoffs keep ABC the week's No.1 network with Black households
(May
30, 2012) Even though "Scandal" had the week off, ABC was able to repeat
as the most watched network among black viewers thanks to NBA Playoff
match-up between Philadelphia and Boston. With 6.1 million total viewers
for the game, Black fans accounted for 40 percent of the TV audience.
ABC was easily the most watched network among Black viewers, with 12.9
million tuning in to 10 shows. The distant second place network was CBS
which attracted just seven million Black viewers across nine shows. Fox
was third pulling in 4.2 million viewers for three shows.
According to Nielsen, the total number of viewers for the Top 25 shows
in Black homes was 27.2 million, down 12 percent from the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
NBA
PLAYOFFS ON ABC-SA3 |
ABC |
13.1 |
6.5 |
2,441 |
|
2 |
DANCING
W/STARS RESULTS |
ABC |
12.1 |
6.0 |
2,251 |
|
3 |
AMERICAN
IDOL-WEDNESDAY |
FOX |
10.5 |
5.4 |
2,039 |
|
4 |
DANCING
WITH THE STARS |
ABC |
9.7 |
4.7 |
1,779 |
|
5 |
DANCING
W/THE STARS-5/22 |
ABC |
7.3 |
3.5 |
1,335 |
|
6 |
DUETS |
ABC |
6.4 |
3.0 |
1,145 |
|
7 |
AMERICAN
IDOL TUE SP-5/22 |
FOX |
6.1 |
3.1 |
1,158 |
|
8 |
LAW AND
ORDER:SVU |
NBC |
6.0 |
3.0 |
1,147 |
|
9 |
CRIMINAL
MINDS 10PM-SP |
CBS |
5.4 |
2.4 |
889 |
|
10 |
REVENGE |
ABC |
5.4 |
2.4 |
905 |
|
11 |
AMERICA'S
GOT TALENT-MON |
NBC |
5.2 |
2.7 |
1,006 |
|
12 |
CRIMINAL
MINDS |
CBS |
5.2 |
2.4 |
890 |
|
13 |
SO YOU
THINK CN DANCE |
FOX |
5.0 |
2.8 |
1,053 |
|
14 |
AMERICA'S
GOT TALENT-TUE |
NBC |
5.0 |
2.5 |
958 |
|
15 |
NCIS
10PM-SPECIAL |
CBS |
5.0 |
2.2 |
834 |
|
16 |
PERSON OF
INTEREST |
CBS |
4.6 |
2.0 |
763 |
|
17 |
ROOKIE
BLUE |
ABC |
4.6 |
2.1 |
802 |
|
18 |
THE
MENTALIST |
CBS |
4.5 |
2.0 |
734 |
|
19 |
BLUE
BLOODS |
CBS |
4.5 |
2.0 |
766 |
|
20 |
NCIS: LOS
ANGELES 8PM-SP |
CBS |
4.4 |
2.0 |
739 |
|
21 |
MODERN
FAMILY |
ABC |
4.4 |
2.1 |
778 |
|
22 |
20/20-FRI |
ABC |
4.3 |
2.0 |
764 |
|
23 |
NCIS
9P-SPECIAL |
CBS |
4.3 |
1.9 |
728 |
|
24 |
CLASH OF
THE COMMERCIALS |
CBS |
3.9 |
1.7 |
658 |
|
25 |
PRIMETIME:WHAT WOULD U DO |
ABC |
3.9 |
1.9 |
716 |
Source:
The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen's measurement samples. All times eastern.
Click here to view the previous week's Top
25 TV shows
Go to Target Market News homepage
RECENT STORIES
Rainbow PUSH, R.L. Polk hold forum to share
automotive data with Black media
Nielsen: Black consumers are 'above average' in many
of their online activities
Black Cable TV Ratings for Week of May 7 - 13 Blacks
rise to half the total audience for some NBA Playoff games
Honorees named for 2012 Marketing to African
Americans with Excellence (MAAX) Awards
Black TV Ratings for Week of May 7 - 13 'Scandal'
finally gives ABC the No.1 show and week's most watched network title
ASPiRE channel, launching next month, names Paul
Butler general manager
R&B singer Keyshia Cole returns to BET in new docu-drama,
'Family First'
Allied Integrated Marketing launching an
African-American division, Allied Moxy
Black Cable TV Ratings for Week of April 30 - May 6
Black viewers 42% of NBA Playoffs' total audience in first round games
Bounce TV announces original comedy series from
'Think Like A Man' producers
Black TV Ratings for Week of April 30 - May 6 ABC's
'Scandal' hits No.1 for first time, but CBS still most watched network
MadameNoire.com reports growth in unique visitors to
more than 1.5 million
Click here for
more recent news stories and our news archive
Return to top of page
|
|
ONLY
2 MORE WEEKS TO SAVE $100.
____________________
|
