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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2011 by
Target Market News Inc.

All rights reserved
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Black Cable TV Ratings for Week of May 16 - 22
Chicago Bulls, Miami Heat playoff series topped cable watching in black homes

(May 26, 2011) As the NBA Playoffs rolled on toward the Finals, black hoop fans continued to demonstrate tremendous loyalty to the games. The long awaited Eastern Conference match-up between the Chicago Bulls and Miami Heat did not disappoint in the ratings they produced for the first games. Of the 10 million from all households that tuned in the first two games, 40 percent were black viewers. The Dallas Mavericks and Oklahoma City Thunder provided the only other b-ball viewing for the week and pulled in at least two million black viewers per games, again representing 40 percent of the total audience.

TNT was the most watched cable network during the third week of May, claiming 11.3 million viewers for four games. ESPN's portion of the playoffs attracted 9.3 million for five match-ups. VH1 was third in viewers with 3.9 million watching four shows.

Nielsen recorded a total audience of 37.2 million for all the Top 25 cable shows in black households. That's just one half of one percent less than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NBA PLAYOFFS - CHI VS. MIA

TNT

21.0

28.7

4,325

2

NAB PLAYOFFS - MIA V. CHI

TNT

19.7

28.4

4,034

3

NBA PLAYOFFS- OKC V. DALLAS

ESPN

13.9

19.9

2,708

4

NBA PLAYOFFS - OKC V. DALLAS

ESPN

13.5

19.8

2,653

5

NBA PLAYOFFS - DALLAS V. OKC

ESPN

10.5

17.1

2,095

6

NBA PLAYOFFS PRE-GAME

TNT

8.7

13.1

1,707

7

NBA PLAYOFFS PRE-GAME

TNT

7.7

12.4

1,305

8

SINGLE LADIES TRAILER

VH1

6.7

9.1

1,315

9

NBA DRAFT LOTTERY      

ESPN

6.4

9.8

1,118

10

HOUSE OF PAYNE

TBS

6.3

8.8

1,357

11

HOUSE OF PAYNE

TBS

6.2

8.8

1,348

12

LOVE AND HIP HOP

VH1

5.5

7.9

1,076

13

A.N.T.  FARM

DISNEY

5.1

6.8

1,402

14

SHARPAYS FABULOUS ADV.

DISNEY

5.0

7.0

1,274

15

WWE ENTERTAINMENT

USA

4.8

6.7

1,056

16

WWE ENTERTAINMENT

USA

4.7

6.4

964

17

BEVERLY HILLS FABULOUS

VH1

4.6

6.2

857

18

TOYA: A FAMILY AFFAIR

BET

4.5

6.1

926

19

AMERICA BEST DANCE CREW 6

MTV

4.4

6.3

927

20

NBA PRE-GAME

ESPN

4.4

7.2

781

21

MEET THE BROWNS

TBS

4.3

6.1

847

22

LOVE AND HIP HOP

VH1

4.1

5.7

699

23

PHINEAS AND FERB SHORTS

DISNEY

4.0

5.3

1,016

24

TOYA: A FAMILY AFFAIR

BET

3.8

5.4

813

25

LAW & ORDER: SVU

USA

3.8

5.6

693

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for previous week's Top 25 cable chart


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Click here for more recent news stories and our news archive

 


 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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