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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of May 16 - 22
ABC's 'Dancing' gives network big sway with black viewers during month of May

(May 27, 2011) ABC's "Dancing with the Stars" continued to lead the network's ratings good fortune with black viewers, though "American Idol" did crash the party at the top of the charts by taking No.3. With the finale getting closer, the competition show gained an additional 400,000 black viewers over the previous week. These watchers are vital to the network as it gathers up May ratings to establish future advertising rates.

ABC returned to being the most watched TV network in black households, with 12.6 million tuning nine shows on the Top 25. CBS followed closely behind with 12.1 million for 11 shows. At a distant third was NBC, which claimed on 3.4 million for three programs.

The total number of viewers for the Top 25 programs during the third week of May, according to Nielsen data, was 31.5 million, or 1.6 percent fewer than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

DANCING WITH THE STARS

ABC

12.2

6.5

2,426

2

DANCING W/STARS RESULTS

ABC

10.1

5.1

1,923

3

AMERICAN IDOL-WEDNESDAY

FOX

8.6

4.7

1,777

4

DANCING W/STARS-TUE 8PM

ABC

8.1

4.1

1,538

5

NCIS

CBS

8.1

3.9

1,452

6

CRIMINAL MINDS

CBS

7.9

3.7

1,399

7

NCIS: LOS ANGELES

CBS

7.8

3.7

1,391

8

AMERICAN IDOL-THURSDAY

FOX

7.8

4.0

1,487

9

THE GOOD WIFE

CBS

7.4

3.4

1,269

10

BILLBOARD MUSIC AWARDS

ABC

7.3

4.1

1,535

11

PRIVATE PRACTICE

ABC

7.2

3.3

1,236

12

VOICE

NBC

6.6

3.6

1,352

13

GREY'S ANATOMY

ABC

6.6

3.0

1,141

14

CRIMINAL MINDS: SUSPECT

CBS

6.5

3.1

1,150

15

LAW AND ORDER:SVU

NBC

6.4

3.1

1,171

16

CASTLE

ABC

6.0

2.9

1,079

17

60 MINUTES - 8PM SPECIAL

CBS

5.5

2.6

972

18

60 MINUTES

CBS

5.3

2.5

957

19

THE MENTALIST

CBS

5.3

2.6

962

20

BODY OF PROOF

ABC

5.3

2.5

958

21

CRIMINAL MINDS - 8PM SPCL

CBS

5.2

2.3

868

22

HAWAII FIVE-0

CBS

5.0

2.4

909

23

LAW & ORDER:LA

NBC

5.0

2.5

945

24

20/20-FRI

ABC

4.8

2.3

861

25

CBS SUNDAY MOVIE-SPECIAL

CBS

4.8

2.2

816

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


Click here for previous week's Top 25 TV chart


Go to Target Market News homepage

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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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