The Week of May 21 – 27
'American Idol' wraps up season in first place; CBS is again week’s top network

(May 30, 2007) The grand finale of Fox’s “American Idol,” while huge by primetime viewing standards, didn’t attract a mega audience among black households. Even though the winner, Jordin Sparks, is African-American, the talent show didn’t rise above the ratings heights of previous seasons. The final Wednesday show attracted 2.7 million black households, and the Tuesday edition drew 1.9 million.

ABC’s “Dancing with the Stars,” also in finale mode, had its best showing of the season by taking third and fourth place among the top 25 shows for black households.

The winning network for the seventh consecutive week was CBS, which had nine programs on the chart, the highest rated being “CSI: NY” in sixth position. NBC followed with five shows, while both ABC and Fox posted four winners.

According to Nielsen Media Research, the total number of black households watching the top 25 during the last week of May sweeps month was 29.1 million, or 12 percent fewer than the previous week’s total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

1	AMER IDOL-WED	FOX	20.7	2.781
2	AMER IDOL-TUE	FOX	14.5	1.954
3	DANCING …STARS RESULT	ABC	12.8	1.720
4	DANCING …STARS-MON	ABC	11.9	1.604
5	LAW AND ORDER:SVU	NBC	10.4	1.397
6	CSI: NY	CBS	9.7	1.308
7	NBA PLAYOFFS SAT 3	ABC	9.5	1.276
8	SO YOU THINK CAN DANCE	FOX	8.4	1.133
9	HEROES	NBC	8.4	1.135
10	CSI: MIAMI	CBS	7.9	1.058
11	SHARK	CBS	7.8	1.055
12	WITHOUT A TRACE	CBS	7.2	.968
13	LAW AND ORDER:CI 5/21	NBC	7.2	.970
14	BACHELOR:OFFICER&GENTLEMN	ABC	7.1	.956
15	CRIMINAL MINDS	CBS	7.0	.938
16	CSI	CBS	6.9	.931
17	NCIS	CBS	6.9	.934
18	GIRLFRIENDS	CW	6.8	.918
19	DEAL OR NO DEAL-MON	NBC	6.8	.909
20	GAME, THE	CW	6.7	.897
21	24	FOX	6.6	.890
22	LAW AND ORDER:CI	NBC	6.6	.884
23	TUES MOVIE SPECIAL	CBS	6.5	.873
24	COLD CASE	CBS	6.3	.850
25	ALL OF US	CW	6.2	.839

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern


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New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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ATTENTION BOOK CLUBS
AND BOOK LOVERS!
    
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

Click here for more information and to register

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