National Medical Assoc. to launch a quarterly  with Penton Custom Media

(May 25, 2006) Penton Custom Media has announced  the publication of the inaugural issue of "NMA HealthyLiving," the official health publication of the National Medical Association (NMA), a national organization representing African-American physicians and the patients they serve.

"Today, doctors know more about preventing and treating human illnesses than at any time in history. But this information becomes more useful when placed in the hands of the people who need it: our patients," said Sandra L. Gadson, M.D., NMA President. "'HealthyLiving' expands the NMA's tradition of empowering patients, advocating for doctors and fighting for equality in healthcare, one of the biggest challenges facing America's health system."
 
The tabloid-sized quarterly publication addresses a variety of topics ranging from treating and preventing heart disease, cancer, diabetes and high blood pressure to managing pain, monitoring health and beating the common cold. With an initial circulation of 470,000 through NMA member doctor offices and clinics, both Penton and NMA have aspirations to expand the reach within the next few years.

Each issue contains an article on children's safety and health issues, the skinny on health-related news, and a health quiz in addition to a section dedicated to doctors complete with NMA news and happenings. The publication is designed to bridge the gap between patients and their doctors.

"With Penton Custom Media's assistance, we truly believe we have developed a valuable information tool for not only NMA members, but also for the patients they serve," said Reese Stone, NMA Director, External Affairs. "NMA's long tradition of serving physicians and patients coupled with Penton Custom Media's expertise in producing high-quality custom publications is truly a winning combination."

NMA partnered with Penton Custom Media to turnkey the publication - from editorial management and graphic design to advertising sales and production. The partnership began when together NMA and Penton Custom Media conducted a thorough analysis to develop a magazine strategy - complete with target audience and circulation strategies. That's when both parties recognized the importance of creating a publication to reach a dual audience - doctors and their patients. 

"We are pleased to be a part of this very important initiative that will undoubtedly affect the health and lives of thousands of people," said Joe Pulizzi, Group Director, Penton Custom Media. "For more than 110 years, the National Medical Association has been a highly respected organization and has a strong commitment to providing extremely useful information to doctors and their patients. This publication does just that in an easy-to-read-and-understand format."

The National Medical Association (NMA) is the largest and oldest national organization representing African American physicians and their patients in the United States. The NMA is a 501(c) (3) national professional and scientific organization representing the interests of more than 25,000 African American physicians and the patients they serve.

The NMA's Journal of the National Medical Association, is one of the nation’s oldest medical journals and has been published since 1909. The Journal is peer reviewed and is published monthly with a circulation of more than 40,000. The Journal features original communications, history, medical news, opinion, case reports, studies, and guest editorials.


Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news