Afro-Brazilian.com marks first year of targeting Black consumers with promotions

(May 24, 2012) This month, Afro-Brazilian.com, a website dedicated to educating African Americans on the richness and diversity of the Afro-Brazilian culture, will celebrate its first anniversary. Over the course of the next year, the website will celebrate its one year anniversary with quarterly online promotions with an estimated total value of  $10,000.

Year-round promotions will encourage participants to share their stories and impressions of Brazil and its diverse culture. Visitors to Afro-Brazilian.com's Facebook page will be able to subscribe to win the following prizes:

- Two round-trip tickets from American Airlines, Delta Airlines, or United Airlines to Brazil from the continental United States
- Gift cards from American Express, Visa or Mastercard
- A shopping spree at Macy's, Bloomingdale's, Nordstrom or Walmart
- Dinner for two and/or four at popular Brazilian-themed restaurants Café Brasil, Bella Vista Gourmet Pizza or PlataFormaChurrascariaRodizio
- Additional prizes will be revealed throughout the year

Since its inception, Afro-Brazilian.com has strived to bring quality information to its readers, focusing on the influences of African heritage in the Brazilian culture.

Afro-Brazilian.com Founder Kim L. Hunter has always believed in the similarities between Brazil and the United States as it relates to African heritage. "Our goal is to educate and encourage African Americans to establish a close relationship with the Afro-Brazilian culture and to explore their rich African influences. Many do not know that Brazil has the largest population of African descendants outside of Africa," said Hunter.

With contributors ranging from undergraduate and graduate students, university professors and journalists, Afro-Brazilian.com strives to share the most up-to-date and historical information on Afro-Brazilian culture, tourism, and education. To date, Afro-Brazilian.com has featured stories and videos on such topics as:

• Laws that enforce the teaching of African and Afro-Brazilian history in Brazilian schools
• African heritage in martial arts (capoeira), religion (candomble), and cuisine (feijoada)
• Race relations in Brazil and in the United States

"Our one-year celebration is a wonderful opportunity for Afro-Brazilian.com to become more involved with the African American and the Afro-Brazilian communities throughout the United States," commented the website's Editorial Director Paulo Lima. To accomplish this interaction, Lima is inviting contributors to share their stories and impressions on Brazil with readers on Afro-Brazilian.com.

With two upcoming international sports events being hosted by Brazil -- the Soccer World Cup in 2014, and the Summer Olympic Games in 2016 -- all eyes have turned to the country.  For the past 10 years, Brazil has continued to grow economically, and in 2010, Brazilians elected the first woman in the history of the country to occupy its presidency. 

In an effort to provide partnership opportunities for companies interested in reaching the Brazilian market, Afro-Brazilian.com offers innovative advertising opportunities that include web banners, editorial features, and contests, among others. In September 2011, in celebration of the "Cleansing of the 46th Street" and "The Brazilian Day" in New York City, Afro-Brazilian.com raffled two round-trip tickets from New York to Salvador, Bahia. The event attracted over 1.5 million people to the streets of New York, and it was an excellent opportunity for Afro-Brazilian.com to start bridging the gap between African Americans and Afro-Brazilians in the United States.


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