Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
BET research study unveils African-Americans' broad movie-going
(May 24, 2011) BET Networks unveiled a new report that challenges the
Hollywood mindset that African Americans only support black movies and
outlines the $6.3 Billion buying power of this demographic. According to
REEL FACTS: A Movie Goer Consumption Study on average, 81% of the movies
seen by African Americans do not prominently feature an African American
cast, storyline or lead black star.
The study provides an in-depth understanding of African American movie
goers and their consumption patterns versus general market movie goers.
The report also states that while traditionally, African Americans do
support films in which their own images/likenesses are featured, this
group is also just as engaged with mass appeal general market films
since the leading criteria for movie selection is based on genre.
"The findings in REEL Facts prove what we've known all along, which is
contrary to what many studios and marketers think, African Americans are
a valuable patron of different genres of film and see the platform of
television as an important resource in making a decision in this
category," said Louis Carr, President of Advertising at BET Networks.
"While African Americans seek content that reflects their lives, the
movies consumed are not limited to one type of storyline."
REEL Facts: A Movie Goer Consumption Study also revealed the top five
key characteristics of an African American movie goer:
- Extreme Movie Buffs -- African Americans have no problem making that
trek to the movies accounting for 195 Million trips to the movie
theaters annually. On average, African Americans make frequent visits
to the movies (13.4 times per year vs. 11 times per year for general
market movie goers*).
- High Engagement and Receptivity -- African Americans see TV as the
most influential medium to capture their attentions. Top three movie
info resources valued highly by REEL Facts respondents: TV commercials
(65%), In-theater movie trailers (55%) and Family/friend recommendations
- Repeat Viewers -- 62% of black movie goers admit to seeing movies they
like multiple times accounting for an additional $513 Million in
additional revenue to movie studio coffers.
- Movie Goers Have "Platinum Shine" -- On average, African Americans are
the most avid movie patrons going to the movies more than 2 times/per
month, accounting for a minimum of 28 times during the year.
- Digital Tekkies -- African Americans are digitally inclined and
consume heavy amounts of all types of media: 67% own desktop/laptop
computers; 62% are heavy online users accessing (11+ hours weekly); 64%
are gaming/music video enthusiasts and 37% are heavy TV/DVR viewers.
"REEL Facts, along with our other consumer insights, proves that the
black consumer is not monolithic and that it's all about engaging
content, cultural awareness and satisfaction as high-end consumers,"
said Matthew Barnhill, SVP of Market Research at BET Networks. "The
African American community has diverse tastes, an appetite for quality
movies and entertainment that can range from blockbuster mainstream
action films to African American romantic comedies."
BET Networks Corporate Research administered an online panel
questionnaire to 2,500 16-49 year olds in March-April 2011 among African
Americans, Hispanics and Caucasians. All data analyzed for REEL FACTS: A
Movie Goer Consumption Study is statistically significant at the 95%
confidence level. In the analysis, respondents were asked to identify
important /least important factors in their movie decision-making. BET
Networks partnered with Ipsos OTX for panel recruitment/ sample fielding
and The Artemis Group for statistical analysis/weighting expertise.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...