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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


2006 by
Target Market News Inc.

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Burrell Communications' Fay Ferguson named Advertising Woman of the Year

(May 24, 2006) The Women's Advertising Club of Chicago and the Chicago Advertising Federation have named Fay Ferguson, CO-CEO of Burrell Communications, the 2006 Advertising Woman of the Year. Ferguson will be honored at a gala luncheon this summer.

This recognition by Ferguson's peers is the most recent in an advertising industry career that has spanned three decades. A seasoned advertising and marketing executive, Ferguson became a co-CEO of Burrell in 2004. Among other awards and honors, Ferguson was named the "Advertising Working Mother of the Year, Trailblazer Mom" by Working Mother magazine and the Advertising Women of New York; the "Most Influential Woman" award from the Women's Leadership Federation; and the "Outstanding Women in Marketing Communications" award from Ebony magazine. Ferguson is a board member of the Chicago Advertising Federation, and the American Association of Advertising Agencies' Chicago Council.

"Fay is an inspiring role model and industry leader, making her a perfect choice for this year's award," said Kathleen Overholt, WACC president.

Burrell has experienced impressive growth under Ferguson's leadership, with more than $25 million in new business from clients such as Allstate Insurance Co. and pharmaceutical/healthcare companies Zimmer, Pfizer and Abbott Laboratories. The agency's current client roster includes Verizon Communications, McDonald's Corp., General Mills, Procter & Gamble, Toyota Motor Sales, U.S.A., Inc., Lexus and Marriott International, among others. Burrell was named the 2005 Multicultural Agency of the Year by Advertising Age magazine.

"When I think of grace under pressure, when I think of commitment to excellence, when I think of a woman who lives her life with courage and graciousness, I immediately think of Fay," said Marlena Peleo-Lazar, Chief Creative Officer, Vice President of McDonald's.

Ferguson joins the company of outstanding Chicago women who have made significant contributions to the advertising and marketing fields during the 49-year history of this prestigious award. The selection criteria include: significant contributions to her company, contributions to the greater advertising community, individual accomplishments both personally and professionally, and contributions to the development of others.

The 2006 judges for the Award included: Nick Findlay, EVP, Head of Midwest & Toronto Offices, Millward Brown; John Greening, Associate Professor, IMC, Northwestern University; Sherren Leigh, President, Today's Chicago Woman; Marlena Peleo-Lazar, Chief Creative Officer, Vice President, McDonald's Corporation; and Kelly Smith, Vice President, NAVTEQ.

The CAF and the WACC first co-sponsored the Advertising Woman of the Year Award in 2004, after forming a partnership between the organizations in 2003. Among those honored in recent years are: Yvonne Furth, President and Chief Operating Officer of Draft; Marlena Peleo-Lazar, Chief Creative Officer, Vice President, McDonald's; Carla Michelotti, Executive Vice President, general counsel, Leo Burnett Worldwide; Renetta McCann, CEO, Starcom; and Dana Anderson, President & CEO, DDB

For more information or to purchase tickets for the luncheon, please contact the CAF at (847) 375-4728.

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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