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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
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Chicago, IL 60604
Fay Ferguson named Advertising Woman of the Year
(May 24, 2006) The Women's Advertising Club of Chicago and the Chicago
Advertising Federation have named Fay Ferguson, CO-CEO of Burrell
Communications, the 2006 Advertising Woman of the Year. Ferguson will be
honored at a gala luncheon this summer.
This recognition by Ferguson's peers is the most recent in an advertising
industry career that has spanned three decades. A seasoned advertising and
marketing executive, Ferguson became a co-CEO of Burrell in 2004. Among
other awards and honors, Ferguson was named the "Advertising Working
Mother of the Year, Trailblazer Mom" by Working Mother magazine and the
Advertising Women of New York; the "Most Influential Woman" award from the
Women's Leadership Federation; and the "Outstanding Women in Marketing
Communications" award from Ebony magazine. Ferguson is a board member of
the Chicago Advertising Federation, and the American Association of
Advertising Agencies' Chicago Council.
"Fay is an inspiring role model and industry leader, making her a perfect
choice for this year's award," said Kathleen Overholt, WACC president.
Burrell has experienced impressive growth under Ferguson's leadership,
with more than $25 million in new business from clients such as Allstate
Insurance Co. and pharmaceutical/healthcare companies Zimmer, Pfizer and
Abbott Laboratories. The agency's current client roster includes Verizon
Communications, McDonald's Corp., General Mills, Procter & Gamble, Toyota
Motor Sales, U.S.A., Inc., Lexus and Marriott International, among others.
Burrell was named the 2005 Multicultural Agency of the Year by Advertising
"When I think of grace under pressure, when I think of commitment to
excellence, when I think of a woman who lives her life with courage and
graciousness, I immediately think of Fay," said Marlena Peleo-Lazar, Chief
Creative Officer, Vice President of McDonald's.
Ferguson joins the company of outstanding Chicago women who have made
significant contributions to the advertising and marketing fields during
the 49-year history of this prestigious award. The selection criteria
include: significant contributions to her company, contributions to the
greater advertising community, individual accomplishments both personally
and professionally, and contributions to the development of others.
The 2006 judges for the Award included: Nick Findlay, EVP, Head of Midwest
& Toronto Offices, Millward Brown; John Greening, Associate Professor, IMC,
Northwestern University; Sherren Leigh, President, Today's Chicago Woman;
Marlena Peleo-Lazar, Chief Creative Officer, Vice President, McDonald's
Corporation; and Kelly Smith, Vice President, NAVTEQ.
The CAF and the WACC first co-sponsored the Advertising Woman of the Year
Award in 2004, after forming a partnership between the organizations in
2003. Among those honored in recent years are: Yvonne Furth, President and
Chief Operating Officer of Draft; Marlena Peleo-Lazar, Chief Creative
Officer, Vice President, McDonald's; Carla Michelotti, Executive Vice
President, general counsel, Leo Burnett Worldwide; Renetta McCann, CEO,
Starcom; and Dana Anderson, President & CEO, DDB
For more information or to purchase tickets for the luncheon, please
contact the CAF at (847) 375-4728.
Go to Target Market News
Click here to read more
Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
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