The Week of May 15 - 21
Fewer games mean bigger black audiences for NBA playoffs on cable

(May 24, 2006) As the NBA playoffs roll on towards the Finals, the ever-decreasing number of broadcasts as meant bigger audiences for each game. Not only were the conference semi finals dominant on the top 25 cable shows in black households during the second week of sweeps, they were the only programs on the list to have at least a million homes watching. ESPN’s offering of the matchup between the San Antonio Spurs and the Dallas Mavericks took the number one spot.

When it came to the most shows on the top 25 list, however, BET and TNT walked away with the distinction with five winners each. For the second consecutive week, Adult Swim’s animated favorite, “Futurama,” made the list. The total number of black households watching the top 25 cable shows during the third week of May sweeps was 17.6 million, a drop of just two percent over the previous week’s total.

Top 25 Cable Shows in Black Households
 
Rank | Title of Program | Network | % of AA HHs | No. of HHs


Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news