Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
marketer Mike Jackson and R&R Partners form Jackson & Partners LLC
23, 2011) Advertising and marketing veteran Mike Jackson and award
winning branding and marketing agency R&R Partners of Las Vegas have
joined forces to create Jackson & Partners, a joint venture aimed at
transforming the way automotive retailers speak to and engage consumers.
The partnership includes the creation of a retail automotive marketing
group focused on executing demand-building plans for dealers with
multiple franchises. Mike Jackson will lead the company while R&R
Partners will provide marketing insight, media buying and production
"Jackson & Partners is going to change the way car dealers attract and
retain customers," said Mike Jackson, CEO of Jackson & Partners.
"Current owners and consumers in market today expect a more authentic
and emotional approach in regards to messaging and images. We know that
opportunities exist for innovative dealers to break through the clutter
and leverage 'untapped equity' with their local community."
Jackson & Partners has assembled a world-class team of automotive
marketing experts. Industry veterans, Gary Topowelski, Randy
Easterbrook, and Dana Locatell are part of the leadership team.
"We have created processes and tools that assist dealers in evaluating
the specific needs of their respective marketplace," said Jackson. "Our
goals are to develop marketing solutions aimed to more effectively,
efficiently and affordably increase sales. As a part of the process, the
Jackson and Partners team works directly with dealer principals and
their employees to develop branding and communications programs that
best fit the client's needs. Jackson and Partners will afford dealers a
single source for all of their advertising, marketing, and media needs.
"The restructuring of the auto industry, changes in buyer behavior and
the evolution of the media landscape have altered how people search,
select, and purchase cars," said Gary Topowelski. "Our goal is to assist
dealers of all sizes in adapting to these changes while successfully
growing customer retention, sales, and profits."
"The automotive retailer space is a vastly undervalued market," said
Mary Ann Mele, chief strategic officer of R&R Partners. "With Mike's
experience and understanding within the automotive space, his team's
unparalleled authority and R&R's ability to deliver top quality, award
winning work and results, there is no question the joint venture will
help revolutionize automotive retail marketing."
Mike Jackson is co-founder of Jackson & Partners LLC, a retail
automotive marketing group. Prior to starting his own firm, Jackson was
most recently senior vice president of global sales, marketing and
distribution for CODA Automotive, Santa Monica, Calif. Jackson was also
CEO of Speedshape, a leader in the digital imaging business, after
spending more than seven years with General Motors, most notably as
North America vice president of marketing and advertising from March
2006 to June 2007.
His responsibilities included directing the marketing, advertising and
media efforts for the eight GM vehicle divisions. During his tenure, he
led significant changes in the way GM marketed its eight domestic
brands. Jackson and his team restructured the relationship between GM
and its advertising and media agencies, and shifted millions of dollars
of ad resources from traditional media to digital. His team led some of
the most successful new-product launches in company history, which
included the Chevy Silverado, Cadillac Escalade, GMC Acadia and the GM
Prior to that role, Jackson was the regional general manager of GM's
Western region. Mike and his team accomplished the task of being the
only domestic manufacturer to grow sales and share over a four-year
period. Prior to his tenure at GM, Mike spent more than 20 years in
sales and marketing leadership roles with Coca-Cola, PepsiCo and Coors
Headquartered in Las Vegas with five satellite offices, R&R's philosophy
is "We're all-in and it's personal" which offers a strategic blend of
advertising, public relations, issues advocacy, government affairs,
research, media and digital marketing. R&R has won numerous industry
awards and was the first agency to win Brandweek's "Grand Marketer of
the Year" Award for their work on Las Vegas' "What happens here, stays
Founded in 2010, Jackson & Partners is a joint venture with the award
winning agency R&R Partners, to help address both strategic and
production needs for Jackson & Partners retail automotive clients. For
more information please visit
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...