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Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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New Black consumer research data and trends to be presented at MAAX Summit
 

(May 19, 2012) The 13th Annual Marketing to African-Americans with Excellence (MAAX) Summit will meet in Chicago on July 2nd - 3rd. Presentations and panel discussion will offer a comprehensive look at the changes, trends and new opportunities in the $1 trillion Black consumer market.

The MAAX Summit, presented by Target Market News, brings together some 200 marketing, advertising, media, public relations and research professionals each year to hear and discuss research findings and developments in the African-American market. This will be the first public unveiling of many of these studies, and all of them are exclusively focused on Black consumers.
  
"With the American economy in recovery, now is a critical time to get a new understanding of how this market impacts all industries," said Ken Smikle, president of Target Market News. "Marketers are looking to the African-American consumer market for new business opportunities, especially in the digital media space. This Summit will be focused on presenting insights to expand those opportunities."
 
Among the rpresenters that will share new findings and statistics at the MAAX Summit are The Nielsen Co., R.L. Polk, Burrell Communications, the U.S. Census Bureau, BET and Target Market News. Among the topics to be covered are:
  
- What Census Data and Trends Mean for Marketers

- Digital Domination vs. Traditional Media Platforms

- The Margin of Profit: What Black Consumers Purchases Mean to the Auto Industry

- What a Trillion Dollar Market Watches and Buys

- Does Supplier Diversity Make Companies Better Ethnic Marketers?

- Media Buying: Where Black Targeted Ad Dollars are Headed & Why

- Black Consumers Revealed: Trends in Entertainment & Leisure

- Case Study: Companies That lead With Ethnic Insights

- A New Attitude from African-American Consumers 
 
 All attendees at the MAAX Summit will receive hard copies of the research studies or excerpts from the presentations.
 
Also at the MAAX Summit will be the Seventh Annual MAAX Awards Dinner.  Honors will be given to the Executives of the Year in Advertising, Marketing, Media, Public Relations, Research, and for Lifetime Achievement.
 
To register or for further information about the MAAX Summit and the MAAX Awards ceremony, click here or call 312-408-1881.

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