Black consumer research data and trends to be presented at MAAX Summit
(May 19, 2012) The 13th Annual Marketing to African-Americans with
Excellence (MAAX) Summit will meet in Chicago on July 2nd - 3rd.
Presentations and panel discussion will offer a comprehensive look at
the changes, trends and new opportunities in the $1 trillion Black
The MAAX Summit, presented by Target Market News, brings together some
200 marketing, advertising, media, public relations and research
professionals each year to hear and discuss research findings and
developments in the African-American market. This will be the first
public unveiling of many of these studies, and all of them are
exclusively focused on Black consumers.
"With the American economy in recovery, now is a critical time to get a
new understanding of how this market impacts all industries," said Ken
Smikle, president of Target Market News. "Marketers are looking to the
African-American consumer market for new business opportunities,
especially in the digital media space. This Summit will be focused on
presenting insights to expand those opportunities."
Among the rpresenters that will share new findings and statistics
at the MAAX Summit are The Nielsen Co., R.L. Polk, Burrell
Communications, the U.S. Census
Bureau, BET and Target Market News. Among the topics to be covered are:
- What Census Data and Trends Mean for Marketers
- Digital Domination vs. Traditional Media Platforms
- The Margin of Profit: What Black Consumers Purchases Mean to the Auto
- What a Trillion Dollar Market Watches and Buys
- Does Supplier Diversity Make Companies Better Ethnic Marketers?
- Media Buying: Where Black Targeted Ad Dollars are Headed & Why
- Black Consumers Revealed: Trends in Entertainment & Leisure
- Case Study: Companies That lead With Ethnic Insights
- A New Attitude from African-American Consumers
All attendees at the MAAX Summit will receive hard copies of the
research studies or excerpts from the presentations.
Also at the MAAX Summit will be the Seventh Annual MAAX Awards Dinner.
Honors will be given to the Executives of the Year in Advertising,
Marketing, Media, Public Relations, Research, and for Lifetime
To register or for further information about the MAAX Summit and the
MAAX Awards ceremony,
click here or call 312-408-1881.
Go to Target Market News homepage
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