|HOME | STATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US|
Nielsen: Black consumers are 'above average' in many of their online activities
(May 19, 2012) Black consumers watch more television than any other ethnic group according to, but according to The Nielsen Co. they're also highly active online and on their mobile devices, watching video, networking with their social connections, and making purchases.
The Nielsen's latest Cross-Platform Report examined the digital media habits of the black consumer in the U.S., a segment with significant buying power which presents key opportunities for marketers -- and illustrated their activities across online, mobile, social and TV.
Among the key findings on black consumers' online activities:
- Black consumers are 67 percent than other adults to purchase hair care products online.
- During the fourth quarter of 2011, 63 percent of black adults made a purchase online.
- Black Internet users spent 22 percent of their time online visiting Social Networks/Blogs in December 2011.
- YouTube accounted for 48 percent of black viewers' online video time during December 2011, and 31 percent of black adults online watched consumer-generated video across the Web.
The illustration below contains additional facts about black consumers' activities online. For more information, see Nielsen's earlier reports on The Digital Black Consumer.
Go to Target Market News homepage
Black Cable TV Ratings for Week of May 7 - 13 Blacks rise to half the total audience for some NBA Playoff games
Honorees named for 2012 Marketing to African Americans with Excellence (MAAX) Awards
Black TV Ratings for Week of May 7 - 13 'Scandal' finally gives ABC the No.1 show and week's most watched network title
ASPiRE channel, launching next month, names Paul Butler general manager
R&B singer Keyshia Cole returns to BET in new docu-drama, 'Family First'
Allied Integrated Marketing launching an African-American division, Allied Moxy
Black Cable TV Ratings for Week of April 30 - May 6 Black viewers 42% of NBA Playoffs' total audience in first round games
Bounce TV announces original comedy series from 'Think Like A Man' producers
Black TV Ratings for Week of April 30 - May 6 ABC's 'Scandal' hits No.1 for first time, but CBS still most watched network
MadameNoire.com reports growth in unique visitors to more than 1.5 million
Click here for more recent news stories and our news archive
Return to top of page
TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2012 All rights reserved
firstname.lastname@example.org Supplier Services