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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of May 9 - 15
Chicago Bulls, Atlanta Hawks attract 4.6 mil black viewers in record-setting game

(May 19, 2011) As usual, black viewers were glued to their sets by the millions for the final stages of round two of the NBA Playoffs. During the second week of May, more than 27 million black viewers tuned into the games, with the Chicago Bulls final victory over the Atlanta Hawks pulling in 4.6 million black viewers and a total audience of 11 million.

TNT was the major beneficiary of the NBA's largess, with 22.5 million tuning its 10 game-related shows. TBS, which was NBA-free, carried 5.7 million for five of its comedy programs. ESPNís Playoff coverage attracted 4.8 million for four shows.

The total number of black viewers watching the Top 25 shows, as recorded by Nielsen, was 39.4 million, or virtually the same audience as the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NBA PLAYOFFS - CHI vs. ATL

TNT

20.6

28.6

4,624

2

NBA PLAYOFFS BOS vs. MIAMI

TNT

14.1

21.2

2,797

3

NBA PLAYOFFS BOS vs. MIAMI

TNT

13.4

21.4

2,589

4

NBA PLAYOFFS - OKC vs. MEM

TNT

12.2

19.1

2,286

5

NBA PLAYOFFS - OKC vs. MEM

TNT

12.0

18.1

2,193

6

NBA PLAYOFFS - CHI vs. ATL

TNT

11.4

16.7

2,091

7

NBA PLAYOFFS-  CHI vs. ATL

ESPN

11.2

17.4

2,187

8

INSIDE THE NBA PLAYOFFS

TNT

10.8

15.1

2,348

9

NBA PLAYOFFS - OKC vs. DEN

ESPN

9.2

14.7

1,777

10

HOUSE OF PAYNE

TBS

7.2

10.5

1,638

11

INSIDE THE NBA PLAYOFFS

TNT

7.1

10.8

1,303

12

HOUSE OF PAYNE

TBS

6.7

9.7

1,477

13

NBA PLAYOFFS PRE-GAME

TNT

5.8

9.6

1,064

14

NBA PLAYOFFS PRE-GAME

TNT

5.6

8.6

1,239

15

TOYA: A FAMILY AFFAIR

BET

5.1

7.1

958

16

TBS PRIME MOVIE

TBS

4.8

7.3

850

17

TBS PRIME MOVIE

TBS

4.8

6.7

863

18

MEET THE BROWNS

TBS

4.8

6.9

952

19

SPORTSCENTER LATE

ESPN

4.8

7.6

904

20

WWE ENTERTAINMENT

USA

4.7

6.5

1,076

21

VICTORIOUS

NICK

4.2

7.2

912

22

BET MOVIE OF THE WEEK

BET

4.2

6.4

771

23

WWE ENTERTAINMENT

USA

4.0

5.5

831

24

SUPAH NINJAS

NICK

3.9

6.6

901

25

BET MOVIE OF THE WEEK

BET

3.9

6.2

794

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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