Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Lenny Kravitz debuts new music in GlobalHue's 2011 Jeep commercial By Jonathan Welsh
Wall Street Journal (May 16, 2011) New ads for Jeep feature singer Lenny Kravitz, who is
a longtime Jeep owner. In ancient times singers used to debut new songs
on the radio or in concert. More recently the range of options has
widened to include numerous online venues and, in the case of rock
veteran Lenny Kravitz, car commercials.
Chrysler's Jeep SUV division says the Grammy-winning artist is helping
launch its latest advertising campaign for the 2011 Jeep Wrangler, which
includes a new track, "Rock Star City Life," from his coming album
"Black and White America," which is set for release in August.
The campaign is the work of Global Hue, the Southfield, Mich., agency
that specializes in marketing to African-American and Hispanic
consumers. It reflects a long-term plan at Jeep to diversify its
audience. Jeep also says it sought to work with Kravitz in part because
he has been driving the same Jeep for 16 years.
"Not only is Kravitz an outstanding singer, songwriter and performer, he
is a long-time Jeep owner and fan of the brand," said Jeep brand boss
Mike Manley. He said the singer, whose first album came out in 1989,
"understands the core values of the Jeep brand that include an authentic
style, a no holds barred-adventurous approach to life, as well as
mastering the ability to withstand the test of time."
The Wrangler spot isn't the singer's first first brush with automotive
advertising. A dozen years ago a Nissan Xterra ad featured his hit, "Fly
The first two broadcast commercials for the 2011 Wrangler are called
"Extraordinary Adventure Swamp" and "Swamp Thing." The former shows
Kravitz driving on challenging off-road terrain that hints at the
vehicle's capability. The company is also focusing on a more refined
interior and better ergonomics that are new for 2011. In the past the
company has celebrated the Wrangler's edginess without trying too hard
to improve its comfort.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...