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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Bureau Data
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Basketball playoffs dominate black cable viewing with million-plus games
(May
11, 2006) The NBA playoffs continue their domination over cable viewing
habits in black households. Six of the week’s eight games attracted more
than a million households, taking the top seven spots on the top 25 cable
programs for the second week of May. Popularity was running high enough to
place TNT’s late-night league wrap-up show on the list for first time this
season.Other winners for the week included BET, which placed six shows, and Disney, with four. Adult Swim’s “Futurama” appeared for the first time. The overall number of black households watching the top 25 cable shows was 18.4 million, slightly more than the previous week’s 18.07 million.
Top 25 Cable Shows in Black Households
Rank | Title of Program | Network | % of AA HHs | No. of HHs
Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks
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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued
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