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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black Cable TV Ratings for Week of May 7 - 13
Blacks rise to half the total audience for some NBA Playoff games

(May 17, 2012) As the NBA Playoffs entered the end of the first round last week, the games saw their biggest audiences of the season. The most watched game, The L.A. Lakers' face-off with the Denver Nuggets, took the No.1 spot with 2.3 million black viewers, about 35 percent of that game's total audience.

Black viewers are increasingly important to the NBA for its ratings success. Overall, black viewers were an average of 41 percent of the audience of all the NBA games aired. But some Eastern Conference match-ups, like Boston's battle with Atlanta, saw black households reach above 50 percent of all those watching.

TNT repeated its performance as the week's most watched cable network in black households. It had 17.1 million viewers across 10 games and one pre-game show. BET was second with 4.4 million for four shows.

Nielsen recorded the total audience for the Top 25 at 33.7 million, which is virtually the same as the previous week's total.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NBA PLAYOFFS- ROUND 1

TNT

12.3

20.1

2,319

2

NBA PLAYOFFS- ROUND 1

TNT

10.2

16.7

1,862

3

NBA PLAYOFFS- ROUND 1

TNT

9.7

15.9

1,815

4

NBA PLAYOFFS- ROUND 1

TNT

9.6

15.4

1,774

5

NBA PLAYOFFS- ROUND 1

TNT

9.6

14.1

1,738

6

NBA PLAYOFFS- ROUND 1

TNT

9.4

14.4

1,843

7

THE GAME

BET

9.4

13.2

1,692

8

NBA PLAYOFFS- ROUND 2

TNT

9.3

15.7

1,606

9

NBA PLAYOFFS- ROUND 1

TNT

8.1

12.3

1,490

10

NBA PLAYOFFS- ROUND 1

TNT

7.9

13.5

1,436

11

NBA PLAYOFFS-1ST RD   

ESPN

7.4

11.8

1,246

12

BASKETBALL WIVES 4

VH1

7.4

10.8

1,417

13

BAD GIRLS CLUB

OXYGEN

7.3

10.2

1,545

14

LETS STAY TOGETHER S2

BET

7.0

10.0

1,341

15

LA LAS FULL COURT LIFE 2

VH1

6.7

9.4

1,198

16

NBA PLAYOFFS- ROUND 1

TNT

6.3

9.0

1,091

17

HOUSE OF PAYNE

TBS

5.4

8.6

1,025

18

WWE ENTERTAINMENT

USA

5.2

7.3

1,181

19

HOUSE OF PAYNE

TBS

5.2

8.4

976

20

WWE ENTERTAINMENT

USA

5.1

7.0

1,154

21

NBA PLAYOFFS PRE-GAME

TNT

4.8

7.7

805

22

BASKETBALL WIVES 4

VH1

4.1

5.6

780

23

THE GAME

BET

4.1

5.6

737

24

SHAKE IT UP

DISNEY

3.8

6.0

920

25

BET MOVIE OF THE WEEK

BET

3.7

5.8

709

Source: Nielsen Media Research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here to view the previous week's Top 25 TV shows


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