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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Essence president Michelle Ebanks adds title of president of People en Espanol

(May 17, 2011) Essence Communications Inc. President Michelle Ebanks has been named to the additional post of President, People en Espanol, it was announced today by Time Inc. Chief Revenue Officer Paul Caine.  Her appointment is effective immediately.

In this new role, Ebanks will continue to serve as President of Essence Communications and assume the added responsibility of President of People en Espanol; tasked with advancing Time Inc.'s businesses within these important multicultural segments.

A 15-year veteran of Time Inc., Ebanks directed the acquisition and development of ESSENCE, which has become one of the world's top media companies serving the African-American audience. Under her leadership, ESSENCE magazine has consistently increased its share of market versus its competitors and has flourished via innovative brand extensions, such as Essence.com (a joint venture with the Warner Bros Television Group) and the Essence Music Festival, one of the largest annual cultural and entertainment events in the world attracting more than 400,000 attendees to New Orleans during July fourth weekend.

Ebanks joined ESSENCE in March 2001 as group publisher. Prior to joining Essence, Ebanks was a vice-president in Time Inc.'s corporate division. She was previously the general manager and financial director for Time Inc.'s Money magazine and also served as corporate business manager for Conde Nast's 13 titles. 

Monique Manso, formerly VP of Sales for Time Inc. has been appointed Publisher of People en Espanol, effectively immediately.  Manso joined Time Inc. in 2007 as corporate sales director, credited with successfully selling the company's first-ever integrated marketing program in the food category.  Prior to joining Time Inc., Manso served as Account Director for Conde Nast's Bon Appetit. She began her executive career in international media planning, with a focus on the Latin American market; as a Media Planner and Media Director for Ammirati Puris Lintas Worldwide and Ogilvy & Mather, respectively.


 
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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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