Prime Access wins best multicultural ad award in 2007 PhAME competition

(May 17, 2007) Prime Access Inc. received the First Place award for Best Multicultural Advertising at the 9th Annual Pharmaceutical Advertising and Marketing Excellence Awards (PhAME) for its Spanish-language campaign entitled "Tell Someone/Cuéntale a Alguien." The campaign, which includes a 60-second television spot airing on Spanish-language TV networks, has raised awareness among Hispanic women about the Human Papillomavirus (HPV) and its link to cervical cancer.

Prime Access created a multi-channel campaign that includes the groundbreaking TV spot, a national print campaign, community outreach and patient education brochures, which are distributed at physician offices nationwide. The PhAME Awards ceremony took place on May 3rd at the Guggenheim Museum in New York City.

The Pharmaceutical Advertising and Marketing Excellence Awards (PhAME) are the first and most comprehensive awards ceremony focusing on pharmaceutical consumer marketing and communications. It recognizes outstanding achievement in creativity and strategic innovation in generating results for pharmaceutical marketers. Entries are judged based on the creativity and breakthrough execution of the marketing strategy as well as their results in achieving strategy objectives.

Prime Access Inc. is a New York-based multicultural advertising agency that offers a unique URBAN MAJORITYTM approach to advertising, marketing and media services. The agency’s expertise covers the African American, Hispanic and Gay consumer markets, and its uses a mix of touch point management, including targeted advertising, direct marketing, media planning and community outreach.

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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

Click here for more information and to register

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