The Week of May 7 – 13
NBA Playoffs still dominate black cable viewing; BET holds its own vs. basketball

(May 16, 2007) The popularity of the NBA Playoffs continued to grow during the second week of May sweeps to the point of games capturing the first, second and third place spots on the top 25 most popular cable shows for the week. TNT reaped a bonanza with seven games making the chart. ESPN contributed two more contests, for a total of nine games and one pre-game show on the list.

Following the week’s network winner, TNT, was BET with four shows on the top 25. “College Hill” held its own in head-to-head competition with the NBA and grabbed fourth place on the chart. Disney and VH1 each claimed three shows for the week.

The total number of black households watching the top 25 cable shows, according to Nielsen data, was 17.8 million. That’s nearly a two percent drop over the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	NBA PLAYOFFS	TNT	13.8	1,160
2	NBA PLAYOFFS	TNT	14.3	1,126
3	NBA PLAYOFFS	TNT	12.5	1,116
4	COLLEGE HILL	BET	11.8	1,108
5	CHARM SCHOOL	VH1	11.9	1,052
6	NBA PLAYOFFS	TNT	12.0	929
7	NBA PLAYOFFS-CONF SEMIS L	ESPN	9.9	886
8	NBA PLAYOFFS	TNT	9.4	857
9	NBA PLAYOFFS-CONF SEMIS L	ESPN	10.2	845
10	NBA PLAYOFFS	TNT	9.4	826
11	WWE	USA	7.4	688
12	NBA PLAYOFFS PRE-GAME	TNT	7.4	631
13	RUNS HOUSE	BET	6.8	616
14	WWE	USA	6.4	613
15	RUNS HOUSE	MTV	5.7	545
16	DEAR MAMA	BET	6.4	527
17	GIRLFRIENDS	BET	5.4	492
18	FINDING NEMO	DISNEY	5.9	490
19	THE SOPRANOS	HBO	5.5	489
20	STUART LITTLE 2	DISNEY	5.8	487
21	I LOVE NEW YORK 2 CAST IT	VH1	5.3	486
22	CHARM SCHOOL	VH1	5.2	477
23	WCB: DE LA HOYA/MAYWEATHE	HBO	5.7	476
24	HOMEWARD BOUND 2: LOST SF	DISNEY	5.6	475
25	ADVENTURE HOLLYHOOD SNEAK	MTV	4.8	441

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.


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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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ATTENTION BOOK CLUBS
AND BOOK LOVERS!
    
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

Click here for more information and to register

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