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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
Target Market News Inc.

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The Week of May 8- 14
Black viewers drop 'American Idol' for 'CSI' as favorite primetime programming

(May 16, 2006) The reign of “American Idol” as the No. 1 show on the top ten of black households appears to be over. With African-American contestants out of running for winner of the talent reality show, black viewers have moved to CBS’ “CSI” as their favorite. The network took three of the top four spots on the list during the second week of May sweeps..

“Without A Trace” enjoyed the coat tails of its lead-in on Thursday night, while CSI: Miami did well against its Monday night competition against UPN’s “Girlfriends” and “All of Us.”  The total black audience for the top ten list was 18.8 million, a paltry two percent gain over the previous week’s total.

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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