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Walton Isaacson named advertising agency of the year by Black Enterprise

(May 15, 2013) Walton Isaacson has been named 2013 Advertising Agency of the Year by Black Enterprise magazine. The award will be officially presented on May 17, 2013, at the B.E. 100s Awards Dinner Gala during the 2013 Black Enterprise Entrepreneurs Conference at the Columbus Convention Center in Columbus, Ohio. Walton Isaacson (WI) leapt from eighth to second place in B.E.'s most recent ranking of the most successful Black-owned advertising agencies in the United States.

"We're honored to be receiving this award from Black Enterprise," says Aaron Walton, co-founder of WI. "BE has always been at the forefront of giving important attention to the tremendous contributions that Black entrepreneurs have made toward the building of wealth and prosperity in this country."

Walton Isaacson (WI) provides full-service advertising, digital and social capabilities, as well as cultural expertise across General Market, African-American, Hispanic, and LGBT consumer segments. Its client list includes Hillshire, Lexus, Samsung, McDonald's, Verizon Wireless, Unilever's AXE, Dove, Degree, TRESemmť, Suave and Clear brands, Jim Beam's Skinnygirl, Courvoisier, Knob Creek, Basil Hayden and Kilbeggan brands, One.org, and the Los Angeles Dodgers.

With an expressed mission to be the "Planet's Most Interesting Agency," WI has been responsible for an innovative range of campaigns that have wholly reinvented the traditional advertising agency model. WI's work now encompasses a broad range of digital and social-media platforms and the creation and client-furnished original programming.

Highlights of WI's recent work focused on appealing to African-American consumers include:

- The overall creation and production of NAACP Image Award nominee, "Verses and Flow" TV series for Lexus. "Verses and Flow" introduces a whole new generation of artists who are carrying on the rich African-American tradition of storytelling through music and spoken word

- Entertainer Kevin Hart's irreverent Verizon and Kevin Hart's "Share Everything This Holiday Season" digital and social-media campaign, which won the 2013 Internet Advertising Competition (IAC) Award for "Best Technology Online Campaign" and has amassed more than 1MM hits on YouTube

- Music superstar Kelly Rowland's ultra-successful, innovative "Courvoisiology" club tour for Courvoisier cognac, which played to overflow crowds and became a social-media interactive phenomenon

In July, WI will be producing the "McDonald's 365Black Awards" special, which honors individuals who have inspired, supported, and strengthened the Black community. The Awards celebrates its 10-year anniversary and will air on national television for the first time.

Walton Isaacson, whose primary offices are in Chicago, Los Angeles, and New York, also maintains offices in Miami and Tokyo. Clients include Lexus; Samsung; McDonald's; Verizon Wireless; Unileverís AXE, Dove, and Degree; TRESemme; Suave and Clear brands, Jim Beamís Skinnygirl, Courvoisier, Knob Creek, Basil Hayden, and Kilbeggan brands; One.org; and the Los Angeles Dodgers.

For more information on Walton Isaacson, please visit www.waltonisaacson.com.


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