|
|
|
Black TV Ratings for Week of
May 7 - 13
'Scandal' finally gives ABC the
No.1 show and week's most watched network title
(May
15, 2012) After weeks of bumping up against CBS' dominance in black
households, ABC has taken the No.1 show and the week's most watched
network title, thanks to its new hit drama, "Scandal." ABC was aided by
CBS' "The Good Wife" being on hiatus last week, and the finale of
"Desperate Housewives."
ABC attracted 12.4 million to ten of its shows on the Top 25, while CBS
had 10.5 million viewers, also for ten programs. NBC was third with just
3.2 million for three shows on the chart.
The total number of viewers watching the Top 25 most popular shows in
black homes, according to Nielsen, was 29.5 million, or five percent
more than the previous week's total.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
SCANDAL |
ABC |
10.7 |
4.8 |
1,812 |
|
2 |
DANCING WITH THE STARS |
ABC |
10.2 |
5.2 |
1,959 |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.8 |
4.5 |
1,687 |
|
4 |
AMERICAN IDOL-THURSDAY |
FOX |
8.0 |
4.1 |
1,547 |
|
5 |
DANCING W/STARS RESULTS |
ABC |
7.9 |
3.8 |
1,425 |
|
6 |
NCIS: LOS ANGELES |
CBS |
7.2 |
3.4 |
1,275 |
|
7 |
GREY'S ANATOMY |
ABC |
6.9 |
3.1 |
1,170 |
|
8 |
PERSON OF INTEREST |
CBS |
6.9 |
3.1 |
1,164 |
|
9 |
NCIS |
CBS |
6.6 |
3.2 |
1,194 |
|
10 |
CRIMINAL MINDS |
CBS |
6.3 |
3.0 |
1,118 |
|
11 |
DESPERATE HOUSEWIVES |
ABC |
6.2 |
2.9 |
1,105 |
|
12 |
LAW AND ORDER:SVU |
NBC |
6.0 |
2.6 |
993 |
|
13 |
ONCE UPON A TIME |
ABC |
6.0 |
3.1 |
1,152 |
|
14 |
UNFORGETTABLE |
CBS |
5.8 |
2.7 |
1,012 |
|
15 |
CASTLE |
ABC |
5.8 |
2.9 |
1,081 |
|
16 |
PRIVATE PRACTICE |
ABC |
5.7 |
2.6 |
980 |
|
17 |
VOICE:RESULTS SHOW |
NBC |
5.6 |
3.2 |
1,199 |
|
18 |
CSI |
CBS |
5.6 |
2.7 |
1,013 |
|
19 |
HAWAII FIVE-0 |
CBS |
5.6 |
2.8 |
1,061 |
|
20 |
BLUE BLOODS |
CBS |
5.5 |
2.5 |
945 |
|
21 |
THE MENTALIST |
CBS |
5.3 |
2.4 |
884 |
|
22 |
VOICE |
NBC |
5.2 |
2.9 |
1,107 |
|
23 |
60 MINUTES |
CBS |
5.0 |
2.4 |
906 |
|
24 |
PRIMETIME:WHAT WOULD U DO |
ABC |
4.9 |
2.5 |
932 |
|
25 |
MISSING |
ABC |
4.8 |
2.2 |
841 |
Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands
(1,000 = 1 million). Rankings are based on share of black households.
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
Click here to view the previous week's Top
25 TV shows
Go to Target Market News homepage
RECENT STORIES
Uptown Magazine's April/May issue is the largest in
its eight-year history
Survey: Majority of Black TV viewers dissatisfied
with programming options
GlobalHue to handle advertising for Jeep and USA
Basketball partnership
Black Cable TV Ratings for Week of April 9 - 15
BET's vends off challenge from VH1, TBS to remain No.1 cable network of
the week
George Curry returns to editor-in-chief position of
NNPA News Service
Nielsen data show opportunity for mobile advertisers
with Black consumers
Survey contrasts perceptions between multicultural
and white ad professionals
MillerCoors Urban Entrepreneurs contest supports
supplier diversity goals
Black Cable TV Ratings for Week of April 2 - 8 BET's
90-minute block for 'The Game' continues its ratings dominance
Gil Noble, journalist and legendary broadcast
pioneer, dies at the age of 80
Black TV Ratings for Week of April 2 - 8 Premiere of
'Scandal' starring Kerry Washington gives ABC record-setting debut
Interactive One, BlackDoctor.org form partnership on
content and ad sales
Trayvon Martin top news story among Americans above
election, economy
Burger King apologizes for black targeted Web
commercial featuring Mary J. Blige
NASCAR seeking more black fans again, but black ad
agencies need not apply
Click here for
more recent news stories and our news archive
Return to top of page
|
|
ONLY
4 MORE WEEKS TO SAVE $100.
____________________
|
