Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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President and CEO, Johnathan Rodgers, to retire at the end of July
16, 2011) After a distinguished 45-year career in the media business, TV
One President and CEO Johnathan Rodgers will retire effective July 31,
Under his leadership the last seven years, TV One, an award-winning
cable network available in 53 million homes, has become recognized as
the quality programming alternative for African American adults. The
network, profitable after only five years, also set successive
viewership records over the past three television seasons. TV One has
won multiple NAACP Image Awards and was recognized with the National
Association of Black Journalistsí Best Practices Award in 2009 for its
coverage of the Democratic convention and election night in 2008.
Educated as a journalist at the University of California at Berkeley,
Rodgers began his career as a writer-reporter for Sports Illustrated in
1967 and in the succeeding years worked for NBC and CBS as a television
writer, reporter and producer. After moving into media management,
Rodgers eventually became an Executive Producer at CBS News and later
the President of the CBS Television Stations group. In 1996, he joined
the cable industry when he went to Discovery Communications as the
President of the U.S. Networks group. While at Discovery, he oversaw the
conversion of The Learning Channel into TLC and the successful launches
of Animal Planet, Discovery Kids and Discovery Health.
"Running TV One has been an honor, a privilege and a labor of love for
me," said Johnathan Rodgers. "I was able to bring all my experiences
from my previous jobs to help create this wonderful network. I want to
thank Brian Roberts and Comcast for their support, and especially Alfred
Liggins for his vision in creating and funding TV One and for allowing
me to run it for the past seven years. There could have been no better
way to cap off a long and satisfying career in the television business
for me than to help build a sustainable channel that African American
adults, indeed all Americans can be very proud of."
"When I realized that there was a business opportunity for launching a
black cable channel nearly a decade ago, Quincy Jones told me there was
only one person I should pursue to develop the channel, and that was
Johnathan Rodgers," said TV One Chairman and Radio One President and CEO
Alfred Liggins. "That was great advice, and Johnathanís involvement in
TV One has been invaluable in its success on so many different levels.
He is leaving the network on very solid footing for the future."
"Having Johnathan as a friend and partner in TV One has been a real
honor. We knew we were in good hands from the beginning of our
relationship, with Johnathan's industry knowledge, experience and
strategic skills and Alfred Liggins' solid business plan," said Brian L.
Roberts, Chairman and CEO, Comcast Corporation. "Johnathan's personal
commitment and dedication have helped build TV One into one of the cable
industry's great success stories."
Radio One earlier this month announced it had increased its
ownership interest in TV One to approximately 50.9 percent, giving the
company a majority interest in the
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...