The Week of May 6 – 12
In second week of sweeps, Fox, CBS, ABC shows get a boost from black households

(May 15, 2007) In the second week of May sweeps (the monthly ratings that networks use for setting advertising rates) black households gave a boost to the usual top-rated shows. Fox’s “American Idol” finished in first and second, with “House” in third. The trio led Fox’s seven entries on the top 25 most popular shows in black households for the week.

Fox shared the title of winning network for the week with CBS, which also claimed seven in the top 25. ABC followed with six. CW had four, including one of the best ratings for “Girlfriends” this season. NBC had one chartmaker.

The total number of households watching the top 25, according to Nielsen data, was 31.5 million. That’s 1.3 percent drop in total audience from the previous week – and that can’t be good news for sweeps-watchers.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

1	AMER IDOL-WED	FOX	19.8	2.667
2	AMER IDOL-TUE	FOX	16.7	2.250
3	HOUSE	FOX	13.5	1.811
4	CSI: MIAMI	CBS	11.8	1.588
5	GIRLFRIENDS	CW	11.7	1.576
6	GREY'S ANATOMY	ABC	11.2	1.510
7	WITHOUT A TRACE	CBS	9.9	1.332
8	DANCING W/THE STARS	ABC	9.8	1.323
9	CSI: NY	CBS	9.0	1.208
10	CSI	CBS	8.9	1.200
11	ALL OF US	CW	8.9	1.194
12	DANCING …STARS RESULT	ABC	8.7	1.165
13	NBA PLAYOFFS -SAT 2	ABC	8.7	1.169
14	AMER TOP MODEL-2	CW	8.3	1.118
15	UGLY BETTY	ABC	8.1	1.086
16	EVERYBODY HATES CHRIS	CW	8.1	1.084
17	LAW AND ORDER:SVU	NBC	8.0	1.079
18	DESPERATE HOUSEWIVES	ABC	7.3	.985
19	CRIMINAL MINDS	CBS	7.1	.959
20	24	FOX	7.1	.957
21	BONES	FOX	6.8	.916
22	…5TH GRADER	FOX	6.5	.872
23	THE UNIT	CBS	6.4	.856
24	…5TH GRADER THU-5/10	FOX	6.3	.847
25	WITHOUT A TRACE - SP	CBS	6.2	.828

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern

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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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ATTENTION BOOK CLUBS
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Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

Click here for more information and to register

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