Alltel offers mobile versions of VIBE magazine to wireless customers
 
(May 16, 2006) Alltel wireless customers now can subscribe to mobile online versions of VIBE magazine and receive a one-year subscription to the print version as well. The mobile online magazine is available on Alltel handsets for $3.49 per month. The same offer also applies to Spin magazine.
 
"This is a great value for our music-loving customers," said Wade McGill, senior vice president of wireless product management for Alltel. "Our customers will love having access to the latest music news, record reviews and concert dates from Spin and VIBE as well as opportunities to take part in online forums, polls and contests. And, as a bonus, we're delighted to give our customers the more in-depth coverage provided by the print magazines."

"M-VIBE" and "M-SPIN" are powered by DIGGIT Entertainment Group. The applications are available for download from the Music Magazines section of the Axcess Shop on BREW-capable Alltel handsets. Each app provides mobile users with access to content found in the current issue of the corresponding magazine.

From the "M-VIBE" main menu, users can access "V-Choices," where they can find out what VIBE editors listen to; "The Low Down," where they can view excerpts from VIBE's coverage of Hip-Hop trends and personalities; "Speak Up," where they can interact with other users; "VIBE Extra," where they can read album and book reviews and check out concert tour calendars, and "Downloads," where they can get VIBE-sanctioned ringtones and graphics, including one free download per month.

Founded in 1993 by music legend Quincy Jones, VIBE magazine is the preeminent brand in urban music and culture. With a guaranteed circulation of 850,000 readers, VIBE, a monthly, reaches an audience of more than 8 million. Published by Vibe Ventures LLC, a leading music/lifestyle media company that also publishes VIBE Vixen, VIBE won a National Magazine Award for General Excellence in 2002. The win marked the first time a magazine with a primarily black readership won in the General Excellence category.

Alltel is a customer-focused communications company with more than 15 million customers in 36 states and nearly $10 billion in annual revenues.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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