Radio One changes name
to Urban One to reflect reach across multiple media platforms
12, 2017) Radio One has changed its corporate identity to Urban One. The
new moniker, which officially took place on the 18th anniversary of the
company's initial public stock offering, is meant to reflect the "rich
history as the most trusted source to inform, entertain and inspire the
African-American community," according to a statement.
"More than 35 years ago, we proudly began representing Black culture by
lifting our voices boldly, courageously and unapologetically," said CEO
Alfred C. Liggins III. "Urban One's mission is to enhance and maintain
our position as the largest distributor of urban content in the
Urban One's platforms -- TV One, Radio One, Reach Media, iOne Digital
and One Solution -- reach 82 percent of Black America. Through its
various platforms, Urban One's combined audience reach consists of 59
million households, 22 million listeners, 40 million video streams, 20
million unique visitors and 5 million app starts.
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