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Radio One changes name to Urban One to reflect reach across multiple media platforms

(May 12, 2017) Radio One has changed its corporate identity to Urban One. The new moniker, which officially took place on the 18th anniversary of the company's initial public stock offering, is meant to reflect the "rich history as the most trusted source to inform, entertain and inspire the African-American community," according to a statement. 

"More than 35 years ago, we proudly began representing Black culture by lifting our voices boldly, courageously and unapologetically," said CEO Alfred C. Liggins III. "Urban One's mission is to enhance and maintain our position as the largest distributor of urban content in the country."

Urban One's platforms -- TV One, Radio One, Reach Media, iOne Digital and One Solution -- reach 82 percent of Black America. Through its various platforms, Urban One's combined audience reach consists of 59 million households, 22 million listeners, 40 million video streams, 20 million unique visitors and 5 million app starts. 



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The 19th Annual Edition

The Buying Power of
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A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

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Pressure Makes Diamonds:
Becoming the Woman I
Pretended to Be

By Valerie Graves

Valerie Graves, whom Advertising Age magazine named one of the "100 Best and Brightest" in the entire ad industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods and Pepsi.

Paperback: 288 pages
Publisher: OpenLens
(November 1, 2016)
Available now on Amazon.com.

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