ASPiRE channel, launching next month, names Paul Butler general manager
15, 2012) Earvin "Magic" Johnson announced today that Paul Butler has
been named general manager of ASPiRE, the new African-American network
set to launch in June. Butler will oversee all operations for the
programmer and report to Johnson, who is chairman of ASPiRE and the
network's Board of Directors. Butler will be based at ASPiRE's
headquarters in Atlanta.
Butler is a long-time GMC TV executive who most recently served as GMC's
senior vice president/general counsel, a role he will continue to fill
as he transitions full-time to ASPiRE in time for the network's June
launch. GMC has been handling operations for ASPiRE since the network's
creation in February.
Johnson said, "We conducted an extensive search for the right person to
lead ASPiRE and found that he was right here all along and already on
the GMC team. Paul has a long track record of success with GMC with a
wide range of responsibility and oversight. With his background and the
fact that he was heavily involved in GMC's tremendous growth, Paul is
definitely ready to hit the ground running to ensure a successful launch
and a great future for the network."
Charley Humbard, president and CEO of GMC, added, "I have worked closely
with Paul for six years and in that time he has thoroughly impressed me
with his leadership skills, forward-thinking and ability to develop
smart solutions to critical issues. He is very impressive as a business
and creative executive. There is no question that Paul is an ideal
choice to lead ASPiRE to great heights."
ASPiRE is designed to entertain, inform and inspire through a diverse
slate of original and acquired programming in the categories of movies,
documentaries, short films, music, comedy, visual and performing arts
and faith and inspirational programs.
Butler has more than 15 years experience in the entertainment industry
at large corporations and independent entertainment companies, handling
business affairs, business strategy and development.
Butler joined GMC as vice president, business affairs and development in
2006 and was promoted to senior vice president/general counsel in 2009.
In these roles, he has managed the legal and business affairs of the
network, music and talent relations, as well as human resources. Butler
oversaw all deal structuring and negotiations for GMC's entry into the
development and production of GMC World Premiere Movies, GMC World
Premiere Plays, specials and series. As a member of the Executive
Committee, he has worked to help guide and implement strategy for the
Before joining GMC, Butler was an executive at Viacom, where he worked
for VH1, serving at various times as director, program enterprises and
business development and senior counsel, music programming and products.
In these positions, he worked on ancillary business and business
development for the music channel and handled the negotiation of
distribution and marketing deals for VH1's consumer products business.
He has also served as general counsel for Flavor Unit Entertainment,
Queen Latifah's entertainment company and as vice president, business
development at Razor & Tie, LLC, in New York.
Butler serves as the chairman for The Brotherhood/Sister Sol, an
award-winning non-profit organization in Harlem that develops
African-American and Latino youth into critical thinkers and community
In 2008, Butler's work in and out of cable was recognized by
Multichannel News ("40 Under 40") and Cable World ("Most Influential
Minorities in Cable"). In 2009 and 2011, he was named to the Cable Fax
"Most Influential Minorities in Cable" list.
Butler is a graduate of the University of Rochester and Harvard Law
Go to Target Market News homepage
Uptown Magazine's April/May issue is the largest in
its eight-year history
Survey: Majority of Black TV viewers dissatisfied
with programming options
GlobalHue to handle advertising for Jeep and USA
Black Cable TV Ratings for Week of April 9 - 15
BET's vends off challenge from VH1, TBS to remain No.1 cable network of
George Curry returns to editor-in-chief position of
NNPA News Service
Nielsen data show opportunity for mobile advertisers
with Black consumers
Survey contrasts perceptions between multicultural
and white ad professionals
MillerCoors Urban Entrepreneurs contest supports
supplier diversity goals
Black Cable TV Ratings for Week of April 2 - 8 BET's
90-minute block for 'The Game' continues its ratings dominance
Gil Noble, journalist and legendary broadcast
pioneer, dies at the age of 80
Black TV Ratings for Week of April 2 - 8 Premiere of
'Scandal' starring Kerry Washington gives ABC record-setting debut
Interactive One, BlackDoctor.org form partnership on
content and ad sales
Trayvon Martin top news story among Americans above
Burger King apologizes for black targeted Web
commercial featuring Mary J. Blige
NASCAR seeking more black fans again, but black ad
agencies need not apply
Click here for
more recent news stories and our news archive
Return to top of page