Ethnic Print Media Group completes nationwide audit of black newspapers

(May 14, 2007) Ethnic Print Media Group has completed its second nationwide audit of the top Black newspapers in the United States. The 2007 effort covered a broad range of Black newspapers encompassing publications from top 20 markets including: Los Angeles, Miami, Houston, Atlanta, Chicago and Washington DC.

The largest scale audit of its kind, the initiative reinforces the strength of the Black newspaper. The audit will help to raise awareness of Black newspapers as a cost-effective, efficient and targeted means to connect with the African American community. Consistent circulation values support the case for advertisers to recognize these outlets as a powerful means to reach a niche market.

“In an effort to continue the growth and success of Black newspapers we have made it our mission to improve the landscape for publishers, advertising agencies and fortune 500 clients. Our goal is to create a valuable tool that will make Black newspapers a staple in the media mix,” said Robert Bush, vice president, multicultural advertising, Ethnic Print Media Group. “We will continue to dedicate our resources to making this a yearly initiative to maintain the integrity of our member papers.”

Ethnic Print Media Group has again partnered with the Circulation Verification Council on this venture. The Circulation Verification Council is an independent, third party audit company that specializes in community newspapers and niche publications providing an accurate assessment of a publication’s reach and market penetration.

San Diego-based Ethnic Print Media Group serves clients nationwide by delivering an effective, strategic approach to multicultural marketing.  EPMG is committed to providing clients with unparalleled demographic data and research resources; a turn-key approach to planning, placement and follow through; and the advantage of market expertise and key industry relationships. EPMG represents a network of more than 1200 Hispanic, Black and Asian newspapers giving clients targeted access to the outlets that impact their bottom line. EPMG continues to raise the bar by improving the newspaper industry and helping advertisers make educated decisions.


Go to Target Market News homepage

 

 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...

_________________________________________________________________________________________

ATTENTION BOOK CLUBS
AND BOOK LOVERS!
    
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

Click here for more information and to register

________________________

The African-American
Book Publishing Authority

Now in its eighth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________



Click here to read more

________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news