Black magazine ad tracking service offered by Media Economics Group

(May 12, 2006) Media Economics Group has launched coverage of advertising activity in Black and African American magazines with its new BlackMagazineMonitor service. This new service will track advertising activity in 30-plus titles, providing the first broad estimates of advertising dollars being targeted to the African American market segment via magazines (see chart below with top advertisers during first quarter, 2006).

The BlackMagazineMonitor service will track a broad range of titles including mainstays like Black Enterprise, Ebony, Essence, Jet, The Source, and Vibe. In addition, the service will also track numerous previously unmeasured - but important - titles such as: African Americans on Wheels, American Legacy, Heart & Soul, King, Sister 2 Sister, Sophisticate's Black Hair, Today's Black Woman, Upscale, Urban Influence, Vibe Vixen, and XXL among others. For trending purposes, coverage for many titles will begin in January, 2005.

Carlos Pelay, president of Media Economics Group notes that "We are very excited at launching this new service. Our ad agency and publisher clients will now have a more complete picture of dollars that are being spent to target the multicultural audience." Marcy Greenburger, Associate Media Director at Tapestry Partners, notes that "BlackMagazineMonitor offers our clients the opportunity to better understand the media mix employed by competitors in their efforts to connect with African American consumers."

Combined with the existing HispanicMagazineMonitor service, Media Economics Group will be reporting on nearly 100 multicultural magazines every month - offering a wealth of intelligence on the size of multicultural ad dollars in the magazine industry and valuable insights into how those dollars are being allocated by segment, advertiser, brand, and magazine.

Additional information can be found on the Media Economics Group corporate website at: www.media-economics.com or by contacting Carlos Pelay at 954-762-6517 or at carlos@media-economics.com.

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