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Jeep ads feature Epic Records' new Michael Jackson song in GlobalHue campaign

(May 12, 2014) The Jeep brand has teamed up with Epic Records and USA Basketball to launch a first-ever summer brand campaign. The campaign features the Epic Records just released song "Love Never Felt So Good" by Michael Jackson, and will star USA Basketball National Team point guard Kyrie Irving.

The 360-degree fully integrated campaign includes an omni-channel approach with general market, African-American and Hispanic on-air and retail executions, as well as print, digital, web, experiential and social elements that span across Jeep brand social media platforms including Facebook, Twitter, Instagram and YouTube.

The GlobalHue agency, agency of record for Jeep, handled execution and it follows the agency highly acclaimed Super Bowl ad for Chrysler featuring musician Bob Dylan.

The campaign centers around the Jeep's brand's 2014 Altitude Editions, which showcase open-air freedom, bold style and a new spirit of adventure as the "official vehicles of summer."

The campaign debuted May 8 during NBA play-off games with four new 30-second television commercials, two featuring USA Basketball point guard Kyrie Irving (2014 All-Star), and all four introducing one of the just released songs ("Love Never Felt So Good") from the upcoming Michael Jackson XSCAPE album from Epic Records, which will be available in stores everywhere May 13.

"This is a unique collaboration with Epic Records and L.A. Reid, and the USA Basketball Team -- together we are creating a new definition of summer," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.  "'Love Never Felt So Good' makes you want to dance, to move, to play, to get up off the couch -- the same way people feel when they are driving Jeep vehicles. It evokes open-air, fun, freedom -- you just can't help but picture yourself behind the wheel with the unlimited possibilities of summer."

"We're extremely pleased to expand our partnership with Jeep," said Jim Tooley, USA Basketball CEO.  "USA Basketball and Jeep are a great fit as both organizations' legacy and drive to be the best resonate with sports fans around the world."

Consumers can get in on the game starting May 22 - September 1 by accessing custom content across the Jeep brand's summer campaign microsite www.jeep.com/summer and win prizes throughout the summer. Twice a week, consumers can upload a summer photo moment using the #jeepsummer hashtag on Instagram. Each photo upload with the hashtag equals a contest entry to win prizes, including the chance to win an all-new 2014 Jeep Wrangler Altitude Edition.

In addition, the Jeep brand will continue its ongoing support of the USO (United Service Organization) as part of the summer long campaign. For each photo uploaded with the designated hashtag via Instagram, the Jeep brand will donate $1 to the USO.

Experiential efforts will further expand the campaign and support brand partnerships with USAB (and many others through media). Starting in July, consumers will be able to take part in the Jeep brand "All Things Summer" experience during events to be held in Las Vegas, Chicago, Los Angeles and New York.  Through engagement highlighting the 2014 Altitude Edition vehicles and supported by music and sports platforms, the experience will amplify the Jeep brand's epic summer season while showcasing products and technology.

  


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