Search the Archives of Target Market News


Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.


The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

The Leading
Advertisers In
Black Media

Published by
Target Market News

Click here to order a print or digital copy today!


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Jeep ads feature Epic Records' new Michael Jackson song in GlobalHue campaign

(May 12, 2014) The Jeep brand has teamed up with Epic Records and USA Basketball to launch a first-ever summer brand campaign. The campaign features the Epic Records just released song "Love Never Felt So Good" by Michael Jackson, and will star USA Basketball National Team point guard Kyrie Irving.

The 360-degree fully integrated campaign includes an omni-channel approach with general market, African-American and Hispanic on-air and retail executions, as well as print, digital, web, experiential and social elements that span across Jeep brand social media platforms including Facebook, Twitter, Instagram and YouTube.

The GlobalHue agency, agency of record for Jeep, handled execution and it follows the agency highly acclaimed Super Bowl ad for Chrysler featuring musician Bob Dylan.

The campaign centers around the Jeep's brand's 2014 Altitude Editions, which showcase open-air freedom, bold style and a new spirit of adventure as the "official vehicles of summer."

The campaign debuted May 8 during NBA play-off games with four new 30-second television commercials, two featuring USA Basketball point guard Kyrie Irving (2014 All-Star), and all four introducing one of the just released songs ("Love Never Felt So Good") from the upcoming Michael Jackson XSCAPE album from Epic Records, which will be available in stores everywhere May 13.

"This is a unique collaboration with Epic Records and L.A. Reid, and the USA Basketball Team -- together we are creating a new definition of summer," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.  "'Love Never Felt So Good' makes you want to dance, to move, to play, to get up off the couch -- the same way people feel when they are driving Jeep vehicles. It evokes open-air, fun, freedom -- you just can't help but picture yourself behind the wheel with the unlimited possibilities of summer."

"We're extremely pleased to expand our partnership with Jeep," said Jim Tooley, USA Basketball CEO.  "USA Basketball and Jeep are a great fit as both organizations' legacy and drive to be the best resonate with sports fans around the world."

Consumers can get in on the game starting May 22 - September 1 by accessing custom content across the Jeep brand's summer campaign microsite and win prizes throughout the summer. Twice a week, consumers can upload a summer photo moment using the #jeepsummer hashtag on Instagram. Each photo upload with the hashtag equals a contest entry to win prizes, including the chance to win an all-new 2014 Jeep Wrangler Altitude Edition.

In addition, the Jeep brand will continue its ongoing support of the USO (United Service Organization) as part of the summer long campaign. For each photo uploaded with the designated hashtag via Instagram, the Jeep brand will donate $1 to the USO.

Experiential efforts will further expand the campaign and support brand partnerships with USAB (and many others through media). Starting in July, consumers will be able to take part in the Jeep brand "All Things Summer" experience during events to be held in Las Vegas, Chicago, Los Angeles and New York.  Through engagement highlighting the 2014 Altitude Edition vehicles and supported by music and sports platforms, the experience will amplify the Jeep brand's epic summer season while showcasing products and technology.


Go to Target Market News homepage


CHWA agency announces promotion of Brian Welburn to Account Supervisor

Black Cable TV Ratings for Week March 24 - 30 'Real Housewives' posts second week at No.1; BET is week's top network

Jesse Jackson leads delegation of minority suppliers to Japan to meet automakers

Black TV Ratings for Week of March 24 - 30 'Scandal' takes on March Madness and wins battle for viewers on Thursday night

Carol H. Williams promotes Matthew Taylor to VP/Director of New Business

ESSENCE unveils refreshed design and features for its magazine and website

Movie industry report may under-rate impact of African-American ticket buyers

FCC ruling closing Joint Sales Agreement loophole includes public interest waiver

EBONY Magazine, W.K. Kellogg Foundation release survey on the Black family

BET Networks issues first branded app including on-demand access to shows

Terri Winston named associate publisher for fifth 'Who's Who in Black Chicago'

Former NBA All-Star Jamal Mashburn teaming up to launch an ad agency in Chicago

Black Women's Expo celebrates its 20th year with record consumer attendance

Jesse Jackson launches Digital Inclusion initiative to take on Silicon Valley

Black Cable TV Ratings for Week March 17 - 23 Bravo's 'Real Housewives' takes No.1 on cable chart; BET is week's network winner

Black TV Ratings for Week of March 17 - 23 For the third consecutive week 'Scandal' takes ABC to No.1 on the Top 25

NNPA Foundation honors Charles Tisdale and Paul Redd during Black Press Week

FAMU signs partnership agreement on creation of Black Television News Channel

Bounce TV announces expansion of sales staff, addition of west coast office

Nielsen promotes Cheryl Pearson-McNeil and Don Lowery to new SVP responsibilities

Radio One names Gary Gunther Vice President, GM of St. Louis market forms programming partnership with Kitara Media

Black Cable TV Ratings for Week March 10 - 16 'Haves and Have Nots' takes No.1 spot on cable's Top 25; OWN again top cable network

BET Networks buys 'Queen Latifah Show' for late-night talk block starting March 31

Click here for more recent news stories and our news archive



228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2014 All rights reserved                                                                                                                                                                                                                          Supplier Services