ads feature Epic Records' new Michael Jackson song in GlobalHue campaign
(May 12, 2014) The Jeep brand has teamed up with Epic Records and USA
Basketball to launch a first-ever summer brand campaign. The campaign
features the Epic Records just released song "Love Never Felt So Good"
by Michael Jackson, and will star USA Basketball National Team point
guard Kyrie Irving.
The 360-degree fully integrated campaign includes an omni-channel
approach with general market, African-American and Hispanic on-air and
retail executions, as well as print, digital, web, experiential and
social elements that span across Jeep brand social media platforms
including Facebook, Twitter, Instagram and YouTube.
The GlobalHue agency, agency of record for Jeep, handled execution and
it follows the agency highly acclaimed Super Bowl ad for Chrysler
featuring musician Bob Dylan.
The campaign centers around the Jeep's brand's 2014 Altitude Editions,
which showcase open-air freedom, bold style and a new spirit of
adventure as the "official vehicles of summer."
The campaign debuted May 8 during NBA play-off games with four new
30-second television commercials, two featuring USA Basketball point
guard Kyrie Irving (2014 All-Star), and all four introducing one of the
just released songs ("Love Never Felt So Good") from the upcoming
Michael Jackson XSCAPE album from Epic Records, which will be available
in stores everywhere May 13.
"This is a unique collaboration with Epic Records and L.A. Reid, and the
USA Basketball Team -- together we are creating a new definition of
summer," said Olivier Francois, Chief Marketing Officer, Chrysler Group
LLC. "'Love Never Felt So Good' makes you want to dance, to move,
to play, to get up off the couch -- the same way people feel when they
are driving Jeep vehicles. It evokes open-air, fun, freedom -- you just
can't help but picture yourself behind the wheel with the unlimited
possibilities of summer."
"We're extremely pleased to expand our partnership with Jeep," said Jim
Tooley, USA Basketball CEO. "USA Basketball and Jeep are a great
fit as both organizations' legacy and drive to be the best resonate with
sports fans around the world."
Consumers can get in on the game starting May 22 - September 1 by
accessing custom content across the Jeep brand's summer campaign
microsite www.jeep.com/summer and win prizes throughout the summer.
Twice a week, consumers can upload a summer photo moment using the
#jeepsummer hashtag on Instagram. Each photo upload with the hashtag
equals a contest entry to win prizes, including the chance to win an
all-new 2014 Jeep Wrangler Altitude Edition.
In addition, the Jeep brand will continue its ongoing support of the USO
(United Service Organization) as part of the summer long campaign. For
each photo uploaded with the designated hashtag via Instagram, the Jeep
brand will donate $1 to the USO.
Experiential efforts will further expand the campaign and support brand
partnerships with USAB (and many others through media). Starting in
July, consumers will be able to take part in the Jeep brand "All Things
Summer" experience during events to be held in Las Vegas, Chicago, Los
Angeles and New York. Through engagement highlighting the 2014
Altitude Edition vehicles and supported by music and sports platforms,
the experience will amplify the Jeep brand's epic summer season while
showcasing products and technology.
Go to Target Market News homepage
RECENT NEWS STORIES
CHWA agency announces promotion of Brian Welburn to
Black Cable TV Ratings for Week March 24 - 30 'Real
Housewives' posts second week at No.1; BET is week's top network
Jesse Jackson leads delegation of minority suppliers
to Japan to meet automakers
Black TV Ratings for Week of March 24 - 30 'Scandal'
takes on March Madness and wins battle for viewers on Thursday night
Carol H. Williams promotes Matthew Taylor to
VP/Director of New Business
ESSENCE unveils refreshed design and features for
its magazine and website
Movie industry report may under-rate impact of
African-American ticket buyers
FCC ruling closing Joint Sales Agreement loophole
includes public interest waiver
EBONY Magazine, W.K. Kellogg Foundation release
survey on the Black family
BET Networks issues first branded app including
on-demand access to shows
Terri Winston named associate publisher for fifth
'Who's Who in Black Chicago'
Former NBA All-Star Jamal Mashburn teaming up to
launch an ad agency in Chicago
Black Women's Expo celebrates its 20th year with
record consumer attendance
Jesse Jackson launches Digital Inclusion
initiative to take on Silicon Valley
Black Cable TV Ratings for Week March 17 - 23
Bravo's 'Real Housewives' takes No.1 on cable chart; BET is week's
Black TV Ratings for Week of March 17 - 23 For the
third consecutive week 'Scandal' takes ABC to No.1 on the Top 25
NNPA Foundation honors Charles Tisdale and Paul
Redd during Black Press Week
FAMU signs partnership agreement on creation of
Black Television News Channel
Bounce TV announces expansion of sales staff,
addition of west coast office
Nielsen promotes Cheryl Pearson-McNeil and Don
Lowery to new SVP responsibilities
Radio One names Gary Gunther Vice President, GM of
St. Louis market
BlackHealthTV.com forms programming partnership
with Kitara Media
Black Cable TV Ratings for Week March 10 - 16
'Haves and Have Nots' takes No.1 spot on cable's Top 25; OWN again top
BET Networks buys 'Queen Latifah Show' for
late-night talk block starting March 31
Click here for
more recent news stories and our news archive