Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Burrell adds four senior executives following assignments from Comcast,
(May 10, 2011) Fay Ferguson and McGhee Williams Osse, co-CEOs of Burrell
Communications, announced the appointment of four new executives:
Robert Clifton, EVP, Executive Creative Director; Karen McDowell, VP,
Group Account Director; Maria Moffitt, VP, Group Account Director; and
Sharon Ali, Account Director.
The hires come on the heels of a new business streak for the agency that
includes African American Agency of Record assignments for Comcast and
"As Burrell celebrates its 40th Anniversary, we're continuing to grow
and evolve with new business and investments in innovation and talent,"
Ferguson said. "Robert, Karen, Maria and Sharon are incredible talents,
and we're thrilled to have them on board at this exciting time."
All four will be based out of Burrell's Chicago headquarters.
Robert Clifton joins Burrell for the second time in his 20-plus-year
career in advertising. In the role of EVP, Executive Creative Director,
he'll work primarily on McDonald's and Toyota. Clifton most recently
worked as EVP, Executive Creative Director at Campbell Mithun. Prior to
that, he was SVP, Senior Creative Director at Leo Burnett.
Throughout Clifton's career, he has worked on brands including Nintendo,
Kellogg's, Hallmark, Miller Lite, Reebok, and Coke. A graduate of the
prestigious Portfolio Center in Atlanta, Clifton is the recipient of
numerous industry honors including Reggie and David Ogilvy Awards.
"I'm thrilled to rejoin Burrell for the second time in my career,"
Clifton said. "The agency's legacy is truly unmatched and the creative
speaks for itself."
Karen McDowell joins Burrell as VP, Group Account Director, working on
the Procter & Gamble Pantene, Crest and Clairol Professional brands.
Previously, McDowell was Director of Marketing and Communications at
oral health company DentaQuest. Her professional accolades include AAF
Best and Brightest in Advertising and One Show Award honors.
"Today's consumers are very unique individuals. It has never been more
important to understand them and meet their needs in a personal way,"
McDowell said. "Burrell's expertise in effectively reaching varied
audiences, its core values and its creative prowess sets the agency
apart from its competitors."
Maria Moffitt joins Burrell as VP, Group Account Director, working on
Olay, CoverGirl, My Black Is Beautiful and My Home Made Beautiful.
Moffitt most recently served as principal of Atlanta-based
LattimerMoffitt Communications, leading strategic development for Burger
King, Checkers and American Cancer Society. She formerly worked in
brand management with Procter & Gamble and RJR Nabisco. Her professional
accolades include being recognized as Woman-Owned Business of the Year
by Women Looking Ahead Magazine, as well as a number of Atlanta Business
Journal awards honoring excellence in business.
"I consider Burrell the pioneer agency -- the most influential agency in
multicultural marketing in the United States, historically and today,"
said Moffitt. "They have been responsible for the many of the positive
images of African- Americans we see reflected in the media over the
years. I wanted to be a part of that continuing future."
Sharon Ali joins Burrell as an Account Director on the General Mills
team in a newly created position. In this role, she'll work on General
Mills brands including Grands!, Yoplait and Feeding Dreams, a growing
African American initiative for General Mills. Ali most recently worked
as Director of Merchandising Solutions for Quaker Foods and Beverages, a
division of PepsiCo.
Ali has a B.A. from Dartmouth College and an MBA from Columbia Business
"Working for Burrell provides me with a great opportunity to champion
and help advance a key business imperative -- African American Marketing
-- in an increasingly diverse marketplace," Ali said.
Burrell Communications is a full-service marketing communications
company with offices in Chicago, Atlanta and Los Angeles. The agency's
client roster includes: Procter & Gamble, Toyota, McDonald's, General
Mills, Comcast, Walt Disney World Resorts, SuperValu, Lilly, Illinois
Lottery and American Airlines. For more information, visit
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...