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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Burrell adds four senior executives following assignments from Comcast, SuperValu

(May 10, 2011) Fay Ferguson and McGhee Williams Osse, co-CEOs of Burrell Communications, announced the appointment of four new executives:  Robert Clifton, EVP, Executive Creative Director; Karen McDowell, VP, Group Account Director; Maria Moffitt, VP, Group Account Director; and Sharon Ali, Account Director. 

The hires come on the heels of a new business streak for the agency that includes African American Agency of Record assignments for Comcast and SuperValu.
"As Burrell celebrates its 40th Anniversary, we're continuing to grow and evolve with new business and investments in innovation and talent," Ferguson said. "Robert, Karen, Maria and Sharon are incredible talents, and we're thrilled to have them on board at this exciting time."
All four will be based out of Burrell's Chicago headquarters.
Robert Clifton joins Burrell for the second time in his 20-plus-year career in advertising. In the role of EVP, Executive Creative Director, he'll work primarily on McDonald's and Toyota. Clifton most recently worked as EVP, Executive Creative Director at Campbell Mithun. Prior to that, he was SVP, Senior Creative Director at Leo Burnett. 
Throughout Clifton's career, he has worked on brands including Nintendo, Kellogg's, Hallmark, Miller Lite, Reebok, and Coke. A graduate of the prestigious Portfolio Center in Atlanta, Clifton is the recipient of numerous industry honors including Reggie and David Ogilvy Awards.
"I'm thrilled to rejoin Burrell for the second time in my career," Clifton said. "The agency's legacy is truly unmatched and the creative speaks for itself."
Karen McDowell joins Burrell as VP, Group Account Director, working on the Procter & Gamble Pantene, Crest and Clairol Professional brands.  Previously, McDowell was Director of Marketing and Communications at oral health company DentaQuest. Her professional accolades include AAF Best and Brightest in Advertising and One Show Award honors. 
"Today's consumers are very unique individuals.  It has never been more important to understand them and meet their needs in a personal way," McDowell said. "Burrell's expertise in effectively reaching varied audiences, its core values and its creative prowess sets the agency apart from its competitors."
Maria Moffitt joins Burrell as VP, Group Account Director, working on Olay, CoverGirl, My Black Is Beautiful and My Home Made Beautiful. Moffitt most recently served as principal of Atlanta-based LattimerMoffitt Communications, leading strategic development for Burger King, Checkers and American Cancer Society.  She formerly worked in brand management with Procter & Gamble and RJR Nabisco. Her professional accolades include being recognized as Woman-Owned Business of the Year by Women Looking Ahead Magazine, as well as a number of Atlanta Business Journal awards honoring excellence in business.
"I consider Burrell the pioneer agency -- the most influential agency in multicultural marketing in the United States, historically and today," said Moffitt. "They have been responsible for the many of the positive images of African- Americans we see reflected in the media over the years. I wanted to be a part of that continuing future."
Sharon Ali joins Burrell as an Account Director on the General Mills team in a newly created position. In this role, she'll work on General Mills brands including Grands!, Yoplait and Feeding Dreams, a growing African American initiative for General Mills. Ali most recently worked as Director of Merchandising Solutions for Quaker Foods and Beverages, a division of PepsiCo. 
Ali has a B.A. from Dartmouth College and an MBA from Columbia Business School.
"Working for Burrell provides me with a great opportunity to champion and help advance a key business imperative -- African American Marketing -- in an increasingly diverse marketplace," Ali said.  
Burrell Communications is a full-service marketing communications company with offices in Chicago, Atlanta and Los Angeles. The agency's client roster includes: Procter & Gamble, Toyota, McDonald's, General Mills, Comcast, Walt Disney World Resorts, SuperValu, Lilly, Illinois Lottery and American Airlines. For more information, visit www.burrell.com.

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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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