The Week of April 30 – May 6
NBA Playoffs take center court in cable homes; Only BET, VH1 able to compete

(May 10, 2007) With last week’s NBA Playoff games heading towards the second round, basketball dominated the top 25 most popular cable shows for the week. All but three of the top 10 belonged to TNT, including No.1. The only distraction capable of drawing their attention was VH1’s “Charm School” and BET’s “College Hill,” which finished first and second respectively.

Hoops made TNT the week’s network winner, with eight games on the chart. BET followed with five shows and Disney posted four. MTV, Vh1 and USA had 2 each.

The total number of households watching the top 25 shows during the first week of May sweeps, according to Nielsen, was just under 18.2 million, or a one percent drop from the previous week.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes
 

1	NBA PLAYOFFS	TNT	16.4	1,313
2	CHARM SCHOOL	VH1	12.8	1,181
3	COLLEGE HILL	BET	11.9	1,116
4	NBA PLAYOFFS	TNT	13.2	1,115
5	NBA PLAYOFFS	TNT	13.2	1,037
6	NBA PLAYOFFS	TNT	13.3	1,026
7	NBA PLAYOFFS	TNT	10.6	922
8	NBA PLAYOFFS	TNT	9.8	848
9	NBA PLAYOFFS	TNT	9.5	770
10	RUNS HOUSE	BET	8.3	760
11	NBA PLAYOFFS	TNT	8.3	746
12	WWE	USA	7.2	679
13	RUNS HOUSE	MTV	7.1	671
14	WWE	USA	7.1	668
15	THE SOPRANOS	HBO	6.3	575
16	NBA PLAYOFFS	ESPN	7.0	552
17	MOVIE OF THE WEEK	BET	5.6	505
18	CELEBRITY FIT CLUB 5	VH1	5.5	504
19	GIRLFRIENDS	BET	5.2	481
20	HANNAH MONTANA	DISNEY	6.5	468
21	S HIGH SCH MUSICAL	DISNEY	5.7	463
22	CORY…HOUSE	DISNEY	6.0	454
23	JAMIE FOXX	BET	5.2	452
24	ADVENTURE HOLLY’D SNEAK	MTV	4.8	449
25	S SUITE LIFE OF ZACK&CODY	DISNEY	5.2	442

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.

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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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ATTENTION BOOK CLUBS
AND BOOK LOVERS!
    
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

Click here for more information and to register

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